BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME! From there, break down the guide into chapters or sections. Answer Questions.

SME 64

SME Content Trade Show Case Studies 64

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. Your SMEs may not know about the problems that can be created by certain language and claims in their content.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Content4Demand

JANUARY 15, 2021

Some content may be usable with only moderate refreshing, reversioning, revising or additional information—updating that may only require an SME call or a little more research. Create short-form derivative content from white papers, webinars, research reports and other long-form content. Get Creative.

SME 66

SME Content Cross-Selling Webinar Metrics 66

BOP Design

FEBRUARY 24, 2020

The writer finds a new location that enables them to have a smooth interview call with a subject matter expert (SME) with the client. In order to accommodate busy SMEs, good writers are willing to schedule calls well in advance and also go with last-minute schedule changes. Too much background noise in a coffee shop?

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

nDash

AUGUST 6, 2020

Specialized agencies that focus on website development, design, SEO, and digital advertising are also looking for ways to bring content creation services into the fold. The relationship is focused primarily on more upscale services like web design and technical SEO. Research processes that include SME interviews.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Service 52

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content.

SME 48

SME Content Copywriting Paper 48

Sana Commerce

AUGUST 27, 2022

Depending on whether you are a large, enterprise company or a small to medium-sized business (SMB or SME), your e-commerce project team can take various shapes. Or you work with an external IT or design agency? White paper. Large companies tend to form internal multidisciplinary project teams. And it’s not just about hard cash.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Genroe

JUNE 3, 2020

Introduction Before you put pen to paper in designing your survey […]. On this page we have collected a range of material from the Genroe website focused on small business customer feedback that is relevant to hair and beauty salon businesses. The post Customer Feedback for Hair and Beauty Salons appeared first on Genroe.

Paper 52

Paper Small Business Marketing Customer Surveys Design 52

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Directive Agency

SEPTEMBER 3, 2019

These can be eBooks, guides, and/or white papers created for users to familiarize themselves with your brand before they’re ready to purchase. Establish yourself as a subject matter expert (SME)? Enjoys spending time cooking, designing and being with her two kids. What other design assets do they use to keep users engaged?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Integrated B2B

MARCH 4, 2020

The mention of a ‘white paper’ is likely to send shivers down the spine of any marketing manager today. And it’s no surprise, because the work it takes to produce a good white paper should not be underestimated. Here, I’m going to look at some of the key reasons you should start planning your white papers now!

Paper 52

Paper Top of Funnel Marketing Strategy Marketing & Strategy 52

Ambal's Amusings

JULY 15, 2010

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Marketing Management SME 100

ClearVoice

APRIL 2, 2020

While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). SMEs might have a degree or credentials that make them an authority on a topic. Adding an SME to your content mix is always a good idea. That’s for you to decide!

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Hubspot

JUNE 25, 2013

I get needing some print collateral for something you''re actually interested in, but wouldn''t that end up being a couple pieces of paper, at most? Why do we all leave conferences with enough glossy paper to print next month''s issue of GQ? P.S. this was one of my favorite things about SME in San Diego. How cool is that?).

Conference 28

Conference SME Network Marketing Paper 28

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. Bob Bly's Book The White Paper Marketing Handbook.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Tony Zambito

MARCH 30, 2012

© All Rights Reserved I-5 Design and Manufacturer. I got a call from the company; his name was Steve, first acknowledging that I had downloaded the papers and then asking if I had questions. When it comes to the SMB segment and the multiple sub-markets, it is just a plain fact that you cannot be everywhere.

SMB 100

SMB Advertising Channels Enterprise Management Work Management 100

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Word of Mouth. What others are reading. advertising.

Social Media 100

Social Media Communities Wiki Work Management 100

BOP Design

JUNE 24, 2019

Content marketing pieces, including blog posts, white papers, guides, infographics, videos, interviews, and FAQs (to name a few), focus on providing something of value to the target market. Execution of SME Interviews. A B2B website designer knowledgeable about user experience and conversion rate optimization (CRO).

Paid Content 82

Paid Content Cost Work Management Planning 82

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project?

Paper 100

Paper Work Management Marketing Management SME 100