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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. Then, like you have for your own business, run a SWOT analysis for each of your competitors.

article thumbnail

B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

This is especially important if your looking at longer-term decision making. Traditionally this was relatively simple – less choice, accessibility and transparency made price a key differentiator of perceived value and customer loyalty. Then, like you have for your own business, run a SWOT analysis for each of your competitors.