Webbiquity

DECEMBER 28, 2010

Public Relations (PR): trying to manually build links from high-quality sites is difficult, tedious and time-consuming. And it’s important to recognize that not all search happens on search engines any more; it’s also important to optimize for search within social networks like Facebook and LinkedIn. Tweet This!

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ). Long description (up to 500 characters).

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

FEBRUARY 14, 2010

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Any time there is an online news story or blog post published about your company or product, submit it. Tweet This!

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Tweet This! Share this on Facebook. Share this on Linkedin.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

SEO Digg Consulting Social Networks 100

Webbiquity

APRIL 26, 2010

Actually, this post presents eight strategies for online promotion ranging from social networking and video to PR and local portal sites. Reid Carr muses about how the rapid increase of online information and spread of social media are changing the sales process , particularly for younger consumers. Well worth a read.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users.

Social Media 40

Social Media Digg PR Media 40

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. What Neuromarketing Can Teach Social Media by Social Media Today. Social Networking.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

JULY 6, 2010

The inaugural post on Webbiquity explains the concept of web presence optimization—how websites, blogs, SEM, SEO, interactive PR, content marketing, social networking, reputation management and social media can work together to make a company or individual omnipresent online for their targeted description or value statement.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Webbiquity

MARCH 23, 2010

It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. 105 Twitter Applications for PR Professionals by Everything PR. The Ultimate List of Twitter Tools by The Social Media Guide. There’s no doubt that Twitter is a phenomenon.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). It’s not comfortable. Doesn’t seem natural. We’re much more comfortable doing than selling. Then things changed. Share this on Bebo.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Convince & Convert

JULY 20, 2012

Digg died this week, basically, I guess Digg died several weeks ago but like it officially died this week. I would say they sold or they got sold or they’re no longer Digg as we know it or as we knew it, but yes, I guess you could also say they’re dead. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use social bookmarking. Build links to your blog from every possible source. Share this on del.icio.us.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

MARCH 17, 2010

Part 1 of the best cool web tools for 2009 presented tools for sharing presentations online, consolidating social networking accounts, generating word-of-mouth referrals and using social media for research. Even better, it allows you to drill into the social media mentions of a brand behind the metrics. Tweet This!

Tools 100

Tools Best Practices Word of Mouth Aggregators 100

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&# Share this on del.icio.us. Post this on Diigo. Tweet This!

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). These programs provide very little if any lasting branding benefit. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Biznology

AUGUST 14, 2012

Finally, you should start populating every social network service, social bookmarking site, and social news site. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can — gasp — do it yourself — but do it.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. ‘Lights on, but no one home’ and you won’t get the results that you otherwise might. Share this on Bebo.

Social Media 100

Social Media Social Marketing Planning Media 100

Buzz Marketing for Technology

JUNE 23, 2008

Digg: srubel. Social Commerce. Social Networking. Friendfeed will Change Journalism, PR and Marketing. Lifestream Feed (Includes all the places I publish online.). Blog RSS Feed. Comment Feed. AdAge Digital Column. Enter your Email Powered by FeedBlitz. My Lifestream. Where to Find Me. del.icio.us: steverubel.

Tips 100

Tips RSS Screencast Mobile Advertising 100

Webbiquity

APRIL 10, 2017

Organize content into collections, search within your feeds, and share selected posts to major social networks. Showcase reviews: Anders Orsander, ArCompany, BuzzBlogger, Entrepreneur, Katie Lance, Marketing Insider Group, Maximize Social Business, Rebekah Radice, Shift Communications, SmartBug Media, Social Media Today, StoreYa Blog.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Six Facets of the Future of PR.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Twitter: Who Owns What, the Social Brand Index/Twitter. Good recap of sites like Digg, Del.icious.us, YourElevatorPitch, Shoutwire, StumbleUpon, Ma.gnolia and others…. Other Popular Posts: DIY Media Buying Or Use A Pro ? confused? Mobile platforms, as well.

Tools 40

Tools RSS Statistics Digg 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

After 14 years on the client side of B2B marketing, primarily in enterprise software, I moved over to the agency side in 2006 as a Marketing & PR Executive with KC Associates. Marketing and PR practitioners have actually, in many ways, been slow to get this. Third is an old lesson but an eternal one: meet the needs of customers.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In PR, measurement has always been a finger in the wind exercise. Like the rest of social media can be of great value to your small business in many ways if you know [.] Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Biznology

FEBRUARY 5, 2013

Everyone’s obsessed with drawing visitors to their sites and online social media properties through advertising, SEO, marketing and PR; however, when the stars align and someone actually clicks through and comes into your sphere of influence, do you have a collections strategy? Who would’ve known? ” you ask?

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. . Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. Digg , Sphinn or Searchles ). Blog coverage helps increase awareness, build credibility for your brand, and helps with SEO. In contrast to bribery, focusing on respect and readership creates a win-win situation.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

JANUARY 5, 2009

Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20