Top Rank Marketing
OCTOBER 17, 2023
During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. This new study highlighted the challenges marketers face with webinars as well as their potential.
ClickZ
JUNE 5, 2020
What’s important is to introduce AI to our marketing stack as the solution to several of our current problems. We are experiencing a fast era of digital transformation and Artificial Intelligence (AI) is at the forefront. It’s not enough to predict that AI will be soon part of your marketing strategy.
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ClickZ
OCTOBER 1, 2020
30-second summary: COVID-19 has caused a seismic shift in digital operations and consumer behavior, leading to an acceleration in digital transformation. The digital skills gap has widened with the increased rate of digital transformations. Key challenges for marketing leaders.
Heinz Marketing
JUNE 24, 2019
By Matt Heinz, President of Heinz Marketing. The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. If you’re joining us live on the funnel media radio network thanks for joining us in the middle of your work day.
NetLine
JANUARY 23, 2020
Strategy is the name of the game — especially for SAP North America’s Director of Digital Marketing. As a digital leader for one of the country’s largest companies, Nick Robinson has a lot on his plate. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
Full Circle Insights
MAY 10, 2021
A Deloitte Insights report describes the economic effects of the pandemic as “a case of acute disruption,” noting that COVID-19 accelerated digital transformation as a matter of necessity. There have been many downstream effects, including widespread adoption of new martech tools to handle digital outreach. They can (and should!)
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