Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. And brands noticed.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. B2B tech buyers most highly value product demos, factual product information, and free trials. No surprise there.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source: PWC ).

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Act-On

APRIL 26, 2024

And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If So let’s break it down.

Lead Ranking 194

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 194

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? The ultimate goal is to guide your prospects through the sales funnel until they eventually make a purchase. How to Prospect: Step by Step.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

Martech Advisor

MARCH 20, 2020

Marketing is evolving yet again. Digital marketing has become mainstream and unscalable. Overwhelming amounts of content confuse buyers and sellers alike. Overwhelming Content. We used content for everything from demand generation to nurturing the funnel until “the handshake.”

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Martech

DECEMBER 15, 2021

While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world. “A But creating high-quality marketing campaigns goes beyond a polished digital presentation.

Top of Funnel 127

Top of Funnel Campaigns Peer-to-peer Digital Marketing Funnels 127

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. It is not surprising. One is on the CMO, the other is on the CEO.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

LeanData

NOVEMBER 9, 2022

Conversion metrics exist for almost every tactical deployment from both marketing and sales functions. Simply defined, a conversion in marketing is when a visitor to one of your digital properties, for example your website or a landing page, completes a desired goal. It’s getting darn close to digital-only.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Ranking 98

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. In fact, the organizations in the top quartile of performance using personalized communications will generate over $1.7-$3

Personalization 217

Personalization Top of Funnel Business Enterprise Management 217

Heinz Marketing

FEBRUARY 16, 2021

By Josh Baez , Client Engagement Manager at Heinz Marketing. We live in a decade of digital disruption and transformation. A digital transformation sped, in large part, by the pandemic. What does this mean for B2B sales? It means that the way they reach, sell to, and serve their buyers has changed as well.

Top of Funnel 128

Top of Funnel Conversion Digital Transformation Work Management 128

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. Marketing and sales now share the same goals. Get the daily newsletter digital marketers rely on.

Sales Management 130

Sales Management B2B Sales Top of Funnel Work Management 130

Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. But the digital wave isn’t the only force that’s changing your buyer’s journey.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Martech

OCTOBER 15, 2021

This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time.

Analysis 112

Analysis Top of Funnel Digital Marketing Funnels Advertising Funnels 112

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Content Standard

NOVEMBER 30, 2021

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this?

Top of Funnel 130

Top of Funnel Enterprise Management Paid Search Agency Digital Marketing Funnels 130

Madison Logic

JANUARY 26, 2023

In our new ABM Customer Stories blog series, we’ll spotlight great companies leveraging account-based marketing (ABM) and Madison Logic to achieve big results. As he explains, “All marketing teams have to prove attribution. However, Tom and his team had limited visibility into revenue performance from each channel.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Top of Funnel 52

Contently

SEPTEMBER 11, 2017

A common mantra at Content Marketing World, the aggressively orange extravaganza held in Cleveland every September, is that marketers need to think more like journalists. But for the past year, I’ve been a journalist trying to think more like a marketer. Content marketing remains obsessed with audience building.

Top of Funnel 164

Top of Funnel Funnel Advertising Content Marketing Digital Marketing Funnels 164

Oktopost

OCTOBER 19, 2020

Following the success of our “From the Experts” webinar series, I wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Well, for the same reasons you need a marketing automation platform, and to adopt SEO and market intelligence.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Contents 1. Where to Use Video in the Sales Cycle 4.1

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Outgrow

OCTOBER 11, 2019

Interactive Content Ideas For Your SaaS Business. Sometimes we feel that interactive content is like a type-A extrovert. You can take interactive content to any party, and you won’t have to worry about them lurking in the corner. Who knew they’d turn out to be great as interactive content for your SaaS business too?

Top of Funnel 45

Top of Funnel Work Management Marketing Management Business 45

Heinz Marketing

NOVEMBER 20, 2020

By Josh Baez , Client Engagement Manager at Heinz Marketing. Now, in the throes of digital transformation and workforce innovation, B2B companies are faced with a future-defining decision: sink or swim. To break through the surface, sales models must be re-molded to fit a digital-first reality.

B2B Sales 93

B2B Sales Top of Funnel B2B Digital Marketing Funnels 93

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. That made it difficult to assess the health of my funnel and have confidence in the forecast that I was accountable to deliver. . Transforming the Activity Capture Approach.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Contents 1. Humanizing Sales Enablement 1.1 Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Contently

APRIL 17, 2019

Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. Most of his lessons concern life in general, but some apply neatly to business and marketing. Marketers care about growth. Most marketing tasks start with “how” questions.

Budget Programs 164

Budget Programs Top of Funnel Content Marketing Content 164

Madison Logic

AUGUST 9, 2022

Madison Logic 2022 Future of Work Buyer Report Breaks Down Evolving Post- Pandemic B2B Buyer Behavior . Report provides marketers with credible, data-driven insights for building a better ABM strategy that engages accounts through every stage of the buyer’s journey . Key findings from the report include: .

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Tony Zambito

OCTOBER 1, 2018

When I first pioneered the concept of buyer insights research and developing buyer personas seventeen plus years ago, the “sales funnel” was something you could count on not changing that drastically over a few years. How to predict which market or industries will be impacted in a significant way is challenging.

Buyer Personas 174

Buyer Personas Lead Ranking Digital Marketing Funnels Urgency Marketing 174

Terminus

OCTOBER 18, 2021

The move to digital has changed the marketing function and has created gaps that marketers need to be aware of. Chris Walker , CEO at Refine Labs , discusses these gaps and his new framework to uncover the dark funnel. Developing a new framework for marketing. The digital transformation.

Top of Funnel 26

Top of Funnel Marketing Funnels Digital Marketing Funnels Digital Transformation 26

PureB2B

JUNE 19, 2019

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. The digital world has made lead generation easier and more complex.

Intent Data 62

Intent Data Top of Funnel Intent Account Based Marketing 62

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Biznology

MAY 6, 2020

We B2B marketers had our plans all worked out. If a sales conference was held, would you go? We need to drive leads to the sales force whether we have trade shows or not. We need to close deals whether our sales people can visit or not. When we can’t connect with people in person, we can connect digitally.

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.

Social Media 90

Social Media Top of Funnel Lead Ranking Lead Scoring 90

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 112

Parse.ly

DECEMBER 13, 2021

The massive shift to digital-first and digital-only interactions gained serious momentum when lockdowns were put into effect last year and only accelerated as we moved through 2021. Companies successfully accelerating digital transformation are the ones who’ve invested in creating content—and use it to drive their business forward.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52