Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Since we are marketers, let’s focus on leads. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Do you want to get more done, but not the most important things?

Lead Ranking 167

Lead Ranking Lead Scoring B2B Marketing Planning 167

Webbiquity

NOVEMBER 3, 2020

Simple cost-saving strategies can go a long way in reducing spending on everything from day-to-day operations to business marketing. According to stats from Zapier’s Q3 2020 Automation Confidence Survey , 30% of employees say automation software saves their company money, and 44% say it saves time. Market Smarter.

Marketing Budget 241

Marketing Budget Marketing AI Work Management Budget Programs 241

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

KoMarketing Associates

MARCH 5, 2019

Whenever you read a marketing piece or go to a conference, you will hear that the B2B buyer journey is getting longer and more complex. There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

LeanData

NOVEMBER 9, 2022

Over time, various conversion stats have become many of the key performance indicators (KPIs) on which performance — both group and individual — is judged. . Conversion metrics exist for almost every tactical deployment from both marketing and sales functions. It’s getting darn close to digital-only. Email opens?

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClickZ

JUNE 3, 2020

21% of marketers pulled creatives to prevent looking insensitive. Top three marketing technologies that are winning attention are Content & Experience, Data, and Advertising. In order to help you stay a step ahead, we bring to you a quick wrap up of key movements and trends from across the marketing industry.

Paid Search Agency 116

Paid Search Agency Spending Advertising Agencies Marketing Budget 116

KoMarketing Associates

JANUARY 30, 2018

Digital marketing is constantly changing and evolving – and as it does, more and more platforms are becoming part of the marketing mix. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link].

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Oktopost

FEBRUARY 12, 2020

If you do, you’ll remember that branding and marketing have mattered since the very first days of prehistoric commerce. The speed, and information density, of ecommerce has helped us learn more about the art and science of marketing than anything that has come before. What is Recruitment Marketing?

Paid Search Agency 110

Paid Search Agency Advertising Agencies Planning Top of Funnel 110

ClickZ

JANUARY 20, 2020

30-sec summary: 60% of Instagram users say they have discovered products through the platform and have been more open to purchasing them – this makes it essential for ecommerce businesses to get serious about their Instagram marketing. More stats, tips, tools and their combinations that can benefit Instagram marketing for ecommerce.

eCommerce 141

eCommerce Marketing & Strategy Marketing Strategy Planning 141

Inbox Insight

AUGUST 30, 2020

Marketing technology buyers are results-driven and often choose vendors that are leaders in their field. Combining survey data and marketing technology readership stats, we can deep dive into the mind of your buyers and teach you how to reach, engage and convert Marketing technology buyers. Reading time: 10 minutes.

Work Management 98

Work Management Marketing Management Research Allocation 98

PureB2B

APRIL 4, 2022

As a marketer, you’re faced with not only meeting your KPIs, but also supporting the sales team. One of the biggest obstacles marketing teams face when trying to align with sales is centered around the quality and quantity of the leads. As digital marketing has evolved, so has the need for improved data. Use Intent Data.

Sales Leads 62

Sales Leads Sales Qualified Leads Top of Funnel Account Based Marketing 62

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. Example 1: Woobox case study. ” — Dr. Brené Brown. Blog posts. Buyer’s guides.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Biznology

AUGUST 10, 2015

In addition to your buyers’ love for video, it is easy to understand why business video content marketing has been gaining momentum – the impact that video gives to every day sales and marketing results. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.”

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 161

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 161

Porch Group Media

JANUARY 12, 2023

Email is one of the most effective digital marketing channels for customer retention, while also serving as the foundation of the marketing-to-sales funnel for many marketers across industries. Inactive subscribers can take a toll on your email marketing campaigns. However, 22.5% Poor Segmentation.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Engagio

DECEMBER 28, 2020

But to succeed in B2B Sales and Marketing, we must keep up with the trends despite the unpredictability. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? CEO at Marvel Marketers | LinkedIn. The truth is vision isn’t easy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. billion users.

Linkedin 151

Linkedin Facebook Cost Per Click B2B Thought Leadership 151

Directive Agency

OCTOBER 25, 2019

In today’s digital landscape, it’s often beneficial to consume CRO articles with over 10 pointers to lead you to better results. If you want to see these comprehensive articles, I’ve created them for various digital outlets here: Moz: How to Optimize Your Conversion Funnel, from ToFu to BoFu.

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

DiscoverOrg

APRIL 17, 2019

Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. Why do those stats matter? Read the study: Which Data Points Predict More Sales? The rest comes later.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Caption: The U.S. Source: Statista ). Focus on Matching User Intent.

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Caption: The U.S. Source: Statista ). Focus on Matching User Intent.

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

Outgrow

MAY 20, 2020

Finally, that marketing strategy is working out and people are attracted to your content. After all, every step of the marketing funnel boils down to conversions and revenue. Study shows that using correct targeting and testing methods and tools can boost conversion rates up to 300%. Don’t believe us? And guess what?

Conversion Rate 105

Conversion Rate Budget Programs Optimization Conversion 105

Martech Advisor

NOVEMBER 22, 2019

Marketers are always in the pursuit of optimizing the conversion rate of their website because, ultimately, it is conversions that help generate revenue. That’s why they are in constant pursuit to simplify the conversion funnel, implement innovative growth hacks, and onboard conversion rate optimization (CRO) specialists.

Conversion 57

Conversion Marketing Websites Top of Funnel Digital Marketing Funnels 57

SnapApp

AUGUST 21, 2018

In the B2B sales funnel, they’re the key that unlocks the door to a sale. But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL).

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

In the B2B sales funnel, they’re the key that unlocks the door to a sale. But, in the world of modern marketing – with dozens of digital and traditional channels – it can be challenging to build a lead gen funnel that delivers quality – and that’s an important clarifying adjective – quality sales-qualified leads (SQL).

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

Mailmunch

JULY 9, 2021

These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. This, when combined with the fact that 66% of all emails are read on a smartphone or tablet, has made marketers around the world aware of the importance of mobile marketing optimization. Source: Statcounter.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

Outgrow

OCTOBER 22, 2020

affiliate marketing industry is growing steadily. Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Let’s be honest, the affiliate marketing industry is growing at relatively decent rates. Caption: The U.S. Source: Statista ). Focus on Matching User Intent.

Outgrow 64

Outgrow Lead Scoring Lead Ranking Dwell 64

Digital Marketing World Forum

NOVEMBER 20, 2019

Building a solid marketing strategy that supports your brand is all about connecting with your customers and taking a stand as the expert in your field, and being the trusted provider of a certain product or service. Us marketers should take that information and use it as the backbone for the company’s marketing strategy.

Video Marketing 48

Video Marketing Work Management Marketing & Strategy Marketing Strategy 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

With so much competition in the modern marketplace, marketers are discovering a need to optimize content and deliver it in a variety of different formats. . Paycor Case Study. . There was content best suited for brand new visitors, mid-funnel prospects, and ideal customers (Super MQLs.). . 3,700 responses in 90 days.

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

The Lead Agency

MAY 26, 2019

is the average return on email marketing investment.” – Experian Over 87% of B2B marketers are using email. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. “For every $1 spent, $44.25

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Outgrow

MAY 28, 2021

When it comes to creating a marketing strategy, looking at some of the great demand generation campaigns will help you formulate a plan that works best for you. . 3 Social Media Marketing. Social media marketing is now the real deal. Did you know that 83% of marketers are now using social media to engage better?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Examples 52

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Hubspot

AUGUST 24, 2017

Just as a product that’s similar to a dozen competitors will struggle to take off, marketing that looks like everyone else’s simply won’t be memorable. Classic digital marketing tactics like email have become so overcrowded that approaching inbound creatively is crucial to standing out from your competition.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78