B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing
markempa
JUNE 14, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.
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