Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. The Challenges of B2B Marketing in the Current Digital Environment.

B2B Marketing 280

B2B Marketing B2B Thought Leadership B2B Thought Leadership 280

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. Social content – Source: MarketingProfs. Five years later.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 110

Distribution Social Media Paid Content Advertising Channels 110

Contently

JANUARY 30, 2017

A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience.

Distribution 60

Distribution Linkedin Facebook Allocation 60

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Have the tools in your marketing technology matrix kept up? Sage helps small and midsized businesses manage production, operations, distribution, and inventory across industries. Instagram Marketing.

Marketing Automation Services 254

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 254

Hubspot

JANUARY 14, 2019

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Here's a checklist of key places to share your video marketing content every time you have something new. Video Distribution Checklist. Email Signatures.

Distribution 75

Distribution Video Marketing Advertising Agencies Multi-Channel 75

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). What is CASL? A significant impact has been made.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Biznology

NOVEMBER 16, 2020

However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. That is why you should invest in a customer relationship management platform that integrates you’re your sales, marketing, and customer service tools. Review email service reports.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Contently

JANUARY 14, 2020

For us, those are things like content strategy, content creation, content distribution, and content marketing ROI. Many marketers I’ve worked with struggle to come up with the right answer, and I’ve developed a dozen different exercises to help them figure it out. Which distribution channels are most effective?

Marketing & Strategy 193

Marketing & Strategy Content Distribution Social Networks 193

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

Social Media 100

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 100

Marketing Insider Group

SEPTEMBER 18, 2019

With the shifting world of marketing and the ever-increasing use of social media by brands, marketing advocacy strategies are imperative. One of the most important parts of advocacy marketing, besides your loyal customers, is your employees. First, What is Advocacy Marketing? How to Establish Advocacy Marketing.

Planning 199

Planning Paid Search Agency Work Management Guidelines 199

KoMarketing Associates

MAY 26, 2016

Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. So, Why Does Social Matter to B2B Companies? Content Marketing Distribution.

Social Media 183

Social Media SEO Media B2B 183

Contently

SEPTEMBER 28, 2017

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. Paid distribution is more important than ever. According to a Parse.ly Link posts are on the decline.

Distribution 159

Distribution Paid Search Agency Top of Funnel Advertising Funnels 159

Buffer

JANUARY 3, 2023

Whether you are a seasoned social media professional or just getting started on leveraging the power of LinkedIn, it can be easy to fall prey to some of the most common misconceptions about this powerful social network. To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team.

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. Whether that is educational or entertainment-based value, every company has a niche market. How can you shift your social approach to target your specific audience? Page Contents 5 B2B Social Marketing Strategies 1.

Social Marketing 105

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 105

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 207

Marketing Analytics Tools Class Budget Programs Analytics 207

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Prioritize platform and community engagement Marketers love to debate YouTube’s status as a social network. But the platforms’ ongoing Community features signal how the platform is getting more “social.”

Youtube 94

Youtube Work Management Social Networks Eye-Tracking 94

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

Keywords 95

Keywords Template Analysis Barriers 95

Content Standard

OCTOBER 22, 2014

Marketers trying to tap into a major event, take note: You have hours, not days, to take advantage of peak consumer engagement. Brands that can incorporate this brief window of time into a content distribution strategy can utilize it to fuel audience engagement and amplify content. Devices play a role in event sharing as well.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

Sprout Social

MAY 18, 2022

Inbound connections and network growth. Social selling is all about building relationships. But, you can’t establish thought leadership without a network. If you look at both inbound connections and network growth together, you’ll understand how wide your network is and how influential it may be.

B2B Thought Leadership 135

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 135

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 104

Social Media Template Work Management Marketing Management 104

Webbiquity

SEPTEMBER 17, 2019

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. But in the broader market, they may be chefs, educators, tradespeople, sales reps, mathematicians, financial analysts, medical professionals…almost anything.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Contently

NOVEMBER 8, 2016

The lifespans of networks like Facebook, Snapchat, Twitter, and Medium could hinge on how they anticipate the future of publishing. They told me that there’s no foreseeable future in which publishers cede control of their content entirely to social networks. The media experts I contacted agreed with Armstrong.

Facebook 168

Facebook Social Networks Advertising Mediums Mobile Advertising 168

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. Social media trends.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Contently

MAY 23, 2018

As Silicon Valley marketing exec Guy Kawasaki said, “There are two kinds of people on social networks: Those who want more followers, and those who are lying.” Assuming that influencers understand the ethical concerns of fake followers and the consequences should Instagram find out, why are they still using them?

Branding 167

Branding Brand Identity Ethics Social Networks 167

Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? Whether we like them or not, influencers still play a very important role in marketing, depending on their types, which was the subject of the post. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

EveryoneSocial

DECEMBER 19, 2022

Plus, you need an effective way to distribute insights and messaging to where people regularly consume information. While your company may have a slightly different vision than the next, most thought leadership strategies aim to accomplish the following: Help your brand create a unique point of view in your specific market. Executives.

Thought Leadership 52

Thought Leadership B2B Thought Leadership Webinar Metrics Ad Building 52

Contently

APRIL 19, 2017

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles.

Social Media 167

Social Media Trends Emarketing Media 167

DivvyHQ

APRIL 8, 2016

In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. Herein lies one of the largest benefits of content marketing that often gets overlooked. You Need a Content Distribution/Promotion Strategy. But how do we reach those people?

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? Promote and distribute your content: Offer a regular publication schedule to build reader loyalty. Relay your articles on social networks and in your newsletters.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Contently

NOVEMBER 13, 2017

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. Instagram has become the the ideal social network, something built in a lab by the savviest venture capitalists and engineers. Check out the full infographic below for more data on the social network’s marketing power.

Social Networks 167

Social Networks Stats Lead Ranking Network Marketing 167

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. 39% plan to spend more time on Twitter this year – the highest of any other social network. It’s no secret that media relations gets harder every year.

PR 68

PR Twitter Branding Brand Identity 68

EveryoneSocial

OCTOBER 25, 2023

CEOs Are Responsible for 45% of Company Reputation — and 44% of Market Value According to Harvard Business Review, nearly half of a company’s reputation, also known as its employer brand , is attributable to the CEO’s reputation. And 43% of them say their CEO is inspiring, compared with only 26% of execs whose CEOs don’t use social media.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66