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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script | B2B

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production

Contently

“The content we put out for years would be considered traditional, such as press releases and research reports,” Little said. Every month, PR teams from JLL’s three regions—Asia-Pacific, the Americas, and EMEA—hold monthly strategy calls to share regional developments and discuss new communications initiatives.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Celebrity influencers get lots of press around their multi-million dollar earnings and the brands that are writing those checks. Every opportunity listed on the Pop Pays marketplace is a paid gig,” notes Aana Wherry, the director of marketing and PR of Popular Pays. Does the quote you got from an influencer seem a little high?

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How & when to hire marketing agencies & contractors

MKT1

Startups waste way too much money hiring contractors for all the wrong things, mismanaging agencies, placing blame on agencies when the issue is the startup’s own strategy, and leaving contractors to fend for themselves.

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How To Rebrand A Website Without Losing SEO Rankings

seo.co

At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time. The initial step is to determine all the sites that have included a link to the old company name or have mentioned it. Press release.

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How Public Relations Plays an Important Role in an Integrated B2B Marketing Program

Schubert B2B

The objective of public relations is to cultivate and maintain a positive reputation for your company. PR professionals achieve this by building awareness and credibility of your organization while establishing your leadership and team members as experts in your industry and the markets you serve. PR Marketing and Trade Publications.

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Rebranding Your Company? How NOT to Kill Your SEO in the Process

Hubspot

Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply.