Remove Domain Remove Keywords Remove Link Building Remove Long Tail Marketing
article thumbnail

6 link-building myths and truths by Internet Marketing Ninjas

Martech

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

article thumbnail

How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords.

SEO 232
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. The authority score of the ranking domains.

article thumbnail

‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 190
article thumbnail

11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Long-tail Keywords Are Phrases of More Than Three Words. Long-tail keywords are often defined as phrases of three or more words.

article thumbnail

The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

article thumbnail

Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. The keywords.