article thumbnail

How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

. “Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. While B2C transactions might be more transactional, B2B interactions often involve nurturing long-term partnerships. It’s the principle of transferred authority.

SEO 234
article thumbnail

How to Drive Traffic with Zero Search Volume Keywords

seo.co

And websites use these terms by the chock-full hoping to attract some of that traffic. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. The question here is: how can a post targeting no search volume keyword gets a lot of traffic?

Keywords 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Do Keyword Research That Drives Traffic To Your Site

Salesforce Marketing Cloud

Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action. Check with your internal SEO team to confirm, or if that’s not an option, perform a site search on Google by typing site:[your website domain] [search query/keyword].

Keywords 105
article thumbnail

Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

For most brands, organic search traffic is paramount. Content helps you meet every ranking factor including topic authority, backlinks, traffic, user engagement, brand signals, trustworthiness, pages to index, and more. Increased Traffic to Your Website. Content plays the long game. Traffic alone isn’t enough.

Domain 325
article thumbnail

How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. The software shares the site’s domain rating, traffic value, page traffic, and referring domains in the Ahrefs dashboard. Also, make sure you use Google Trends alongside other marketing tools.

Trends 266
article thumbnail

What Is Organic Traffic and How Does It Work?

seo.co

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines. Organic Traffic 101. Organic Traffic as Part of SEO.

Traffic 109
article thumbnail

How to Find Low-Competition Keywords: 5 Simple, Easy Steps

Spiralytics

Low-competition keywords play a crucial role in search engine optimization (SEO), as they provide an opportunity to quickly attract organic traffic by ranking on the first page. Analyzing keyword difficulty enables marketers to identify low-competition keywords that have the potential to attract significant search traffic.