article thumbnail

E-Commerce: Build the Perfect Category Page

Brightedge

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close.

article thumbnail

Grow your brand without advertising

Kevin Indig

Lattice demonstrates expertise with in-depth interviews of people managers 📏How to measure non search-focused content: Brand keyword impressions in Search Console and Google Ads Brand keyword traffic in Search Console and Google Ads Direct traffic #6 Generate external credibility Credibility nurtures brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

Describe your first-hand experience with the product rather than focusing on keywords or features that users can read on the product’s website. Search for patterns across keywords that changed in rank.”. — Kevin Indig , SEO Director at Shopify. Google helpful content update: FAQs. 08/core-update. Keep content meaty but lean.

Google 52
article thumbnail

20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Some essential Google Analytics reports for SEO 20 tips to improve your SEO campaigns using Google Analytics 7 SEO tracking metrics that matter FAQs What is Google Analytics? You can use the information to identify new opportunities for high-ranking SEO keywords or discover which pages the majority of your organic conversions are coming from.

article thumbnail

Google Rankings: Dwell Time, Page Views, and Engagement Rates

ClearVoice

Can dwell time, page views, and user engagement affect your Google rankings? Also, be sure to include your primary keywords — preferably at the beginning of the title. With these engagement-related factors out of the way, let’s turn to the ones that are most disputed: dwell time and page views. How can you measure dwell time?

Dwell 52
article thumbnail

20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

This can also mean including more keywords, and CTA (call to action) pointers to encourage them to finally make a purchase. From here you can analyze them and use Google’s Keyword Planner tool to look for suitable keywords that you might not have covered. Track your main keywords with Google Search Console.

article thumbnail

6 Types of Featured Snippets You Should Aim For

Marketing Insider Group

Video Source: Google Search Central Our tip: Make sure your headings are descriptive and contain relevant keywords. Our tip: Use schema markup for FAQs, articles, and products. Our tip: Don’t just focus on high-volume keywords. Consider long-tail keywords and questions that users might ask.

Features 223