Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

DivvyHQ

NOVEMBER 3, 2021

In today's post, guest contributor Luca Tagliaferro sheds some light on how bounce rate is calculated, and how you can improve the amount of time visitors will "dwell" on your pages. It's also one of the most important as it sends signals to search engines as to the quality and relevance of your website's content.

Dwell 107

Dwell Organization Search Marketing Marketing Websites 107

Go Beyond SEO

NOVEMBER 25, 2018

One of the biggest reasons why you need to take legal SEO as seriously as your next client’s case, is because it directly affects where your website will land when it comes to the search engine result pages, or SERPs for short. So, they rank higher than those that have lower dwell times. And while all 1.5

SEO 68

SEO Dwell SERP Ideal Customer Profiles 68

The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Google Ads can provide a wealth of useful audience and keyword-specific data that can be used to inform an SEO campaign before wasting a lot of time and money figuring out what works with slower SEO results.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

Vidyard

OCTOBER 27, 2019

Video can help improve your website’s ranking on search engine results pages (SERPs). Known as dwell time, this is an important Google ranking factor, according to Backlinko. And, on average, websites that include video have a two minute longer dwell time compared to those that don’t, says HighIQ. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Keywords: Incorporates search terms appropriately. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

SEO 87

SEO Tips SERP Content 87

Vidyard

OCTOBER 27, 2019

Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs). Known as dwell time, this is an important Google ranking factor, according to Backlinko. And, on average, websites that include video have a two minute longer dwell time compared to those that don’t, says HighIQ.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Atomic Reach

MARCH 15, 2019

Use AI Platforms to Determine Keyword Sentiment. Keyword sentiment is the ability to understand whether a word or phrase has negative or positive associations. In February 2018, Bing showcased its use of intelligent keyword sentiment tools by giving people contrasting information about some topics.

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Intent Top of Funnel Marketing AI Content 105

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Check out some other keyword research tools in our guide.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search.

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Paid Content Advertisements Advertising Brand Identity 94

ClearVoice

SEPTEMBER 5, 2022

The same rings true for the latest “helpful content update,” which is a part of Google’s ongoing effort to bring more “content by people, for people” into search engine results pages (SERPs). Describe your first-hand experience with the product rather than focusing on keywords or features that users can read on the product’s website.

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

EMagine B2B Blog

MARCH 1, 2019

These are the boxed answers that appear at the top of the first search engine results page (SERP). In today’s world of online marketing, all websites should be mobile responsive, so we won’t dwell on this topic for long. Do keyword research. Optimize Your Website. Optimize Your Content. Remember the patient journey.

SEO 59

SEO Dwell SERP Mobile Marketing 59

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

SmartBug Media

APRIL 12, 2021

SEO metrics are vital for tracking a site’s organic reach, how it’s performing in the search results, and how much of a market share it has in terms of keywords. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. Image Source ). SEO Impact.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

ClearVoice

JULY 7, 2022

Can dwell time, page views, and user engagement affect your Google rankings? Also, be sure to include your primary keywords — preferably at the beginning of the title. With these engagement-related factors out of the way, let’s turn to the ones that are most disputed: dwell time and page views. How can you measure dwell time?

Dwell 52

Dwell Lead Scoring Lead Ranking Google 52

Bluetext

MARCH 25, 2020

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Choosing keywords that are relevant to your website can earn you a spot on the first page of the SERPs, automatically earning you credibility and trust from search users.

Paid Search Agency 27

Paid Search Agency SEM Advertising Agencies Planning 27

Bluetext

AUGUST 8, 2019

These three seconds are crucial to your website’s dwell time (aka the time a user spends on your website before returning to the search results). Choosing keywords that are relevant to your website can earn you a spot on the first page of the SERPs, automatically earning you credibility and trust from search users.

Paid Search Agency 21

Paid Search Agency Design Marketing Websites SEO 21

Marketing Insider Group

NOVEMBER 13, 2023

Video Source: Google Search Central Our tip: Make sure your headings are descriptive and contain relevant keywords. Keyword Optimization While SEO has evolved beyond just keywords, they still play a crucial role in helping search engines understand your content’s relevance.

Features 225

Features Marketing Agencies 2 Dwell Marketing Agencies 1 225

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Moz

OCTOBER 21, 2019

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. For many of the clients I've worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features?

SERP 10

SERP Trigger Marketing Keywords FAQ 10

Optinmonster

MARCH 1, 2024

It’s the practice of optimizing your content to achieve a better ranking for your web pages in search engine results pages (SERPs). Since dwell time (the time visitors stick around after following a link to your site) is a major SEO ranking factor , the more people bounce, the worse it is for your mobile search ranking.

SEO 90

SEO Lead Scoring Lead Ranking Mobile Marketing 90

Single Grain

AUGUST 28, 2019

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. It ranks for 788 keywords. Now, I know I said “thousands of keywords,” but 788 is still pretty amazing.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Keyword Stuffing. SEO Keyword Research Made Easy in 2019.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Optinmonster

FEBRUARY 15, 2024

Use Buzzsumo to find out what’s worked in the past by searching for your content keyword. The answer is yes because hashtags are essentially keywords. Make sure you optimize content keywords , headlines , copy , and your call to action. One question people often ask is: do hashtags help with SEO ?

Social Media 87

Social Media SEO Media Lead Scoring 87

Single Grain

FEBRUARY 15, 2022

We then picked three Mailshake posts that were “within striking distance” of ranking on page 1 for their target keywords: How to Generate Leads Yourself as a Sales Rep (3 Can't-Fail Tactics). Our writer took stock of the relevant keywords from the right-hand column that were missing from the article and started naturally adding them.

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

APRIL 17, 2023

An SEO strategy for B2B involves identifying the target audience, conducting keyword research, optimizing website content, building high-quality backlinks, and monitoring and analyzing website performance. And the right SEO strategy can help you get to the top of the SERPs. It’s a super easy way to find relevant long-tail keywords.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. ” Now, only the highest-quality content will get the top ranking in Google's SERPs.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

ClearVoice

AUGUST 27, 2019

Misplaced keyword focus. Low dwell times. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! So stop them.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Single Grain

AUGUST 30, 2019

Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure your title tags and headers ask the exact question as the keyword search. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. SEO Keyword Research Made Easy in 2019.

SEO 89

SEO Long Tail Marketing Dwell Amazon 89

Single Grain

AUGUST 7, 2019

Although we can’t guarantee they’ll skyrocket your website to the first page of Google SERPs, they’ll definitely help your search engine optimization efforts. The wizard will walk you through any technical aspects as well as help you to optimize for better keywords, title tags, meta descriptions and much more. Features: Canonical URLs.

SEO 101

SEO Lead Scoring Lead Ranking Banners 101

seo.co

JANUARY 22, 2021

Total number, percentage or share of the page’s most targeted keyword. A single piece of pillar content can rank for literally thousands of keywords. What keywords (including keyword volumes) are winning. On-page dwell time should also be considered. Higher volumes and great keyword competition will.

Efficiency 69

Efficiency Traffic Dwell Comparison 69

seo.co

OCTOBER 11, 2021

Make sure to create content focused on topics, not keywords. Pay attention to the length, quality and type of the content already ranking in the top 20 position in the serps. If you want to read between the lines on the data, I might suggest: Spend your time creating massive, authoritative pieces of pillar content or power pages.

SEO 105

SEO Correlation Lead Scoring Lead Ranking 105

Single Grain

SEPTEMBER 13, 2019

80% of marketers say video has increased dwell time on their website. Landing pages with video are 53% more likely to rank on page one of the SERPs. A website is 53x more likely to reach the front page of Google SERPs if it includes video. They discovered the following: 87% use video in their marketing strategy.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Valasys

JANUARY 2, 2020

4) Expect Fewer Organic Results on the Search Engine Result Pages (SERPs): According to a report by WordStream, Google has reduced the ideal 10 search listings to 7 on over 18% of their searches. Jeff argues: “The SERPs will continue to rise until we reach a saturation point, a point that the next click is no longer profitable.”.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Single Grain

MAY 5, 2020

However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. 1) Keyword Selection.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98