ANNUITAS
OCTOBER 21, 2021
There has been a major shift in the status quo in the past few years as companies try to hold marketing accountable to firm metrics. But while many have tried, Harvard Business Review estimates that only a quarter of marketing leaders are successfully showing impact. Why? Because most leaders don’t know what demand marketing KPIs are the most important to measure.
Marketing Insider Group
OCTOBER 21, 2021
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right.
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Zoominfo
OCTOBER 21, 2021
Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. The best sales funnel is one that works for your business and your sales team — all the sales funnel diagrams in the world and definitions of the KPIs that make a funnel work won’t matter if they’re not customized to fit your sales goals.
Spiralytics
OCTOBER 21, 2021
One of the most crucial building blocks of a successful startup is—making it recognizable. Even. The post Branding 101: 5 Elements to Get Your Startup Branding Foundations Right appeared first on Spiralytics Inc.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Unbounce
OCTOBER 21, 2021
You know the drill: You build a quick landing page and start promoting it. . The leads start rolling in, but there’s a problem: None of ’em are turning into paying customers. They’re just sitting there, waiting. Sounds familiar? You’re not alone. Too many businesses throw quick landing pages together, thinking only about the immediate next step (say, generating leads).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
OCTOBER 21, 2021
Content marketing is an essential part of any marketing strategy. Here are 10 top benefits it can bring your business. The post Top 10 Business Benefits Of Content Marketing appeared first on Search Engine Journal.
SEMrush
OCTOBER 21, 2021
Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.
Search Engine Journal
OCTOBER 21, 2021
Take a look at the advantages of using text messaging as a marketing channel for prospecting and customer nurturing. The post 15 SMS Marketing Trends Every Local Business Marketer Needs to Know appeared first on Search Engine Journal.
Biznology
OCTOBER 21, 2021
After 20 months of working through the pandemic, women are exhausted, overwhelmed, sick of school closings, ready to burn our masks in a giant bonfire. Millions of us have left or been forced out of the workforce altogether. We are now at a 33-year-low in female employment. Companies have gone back and forth on how and when they will bring their remote employees back into the office.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
OCTOBER 21, 2021
A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why. The post Top 5 Reasons Why You Need a Social Media Manager appeared first on Search Engine Journal.
SEMrush
OCTOBER 21, 2021
Struggling to attract leads on LinkedIn? Learn how to create an effective LinkedIn marketing strategy to promote your business and generate organic leads.
Search Engine Journal
OCTOBER 21, 2021
A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help. The post 5 Essential Content Considerations For Holiday Shopping SEO Success appeared first on Search Engine Journal.
Litmus
OCTOBER 21, 2021
The core of Litmus is rooted in email design. We live and breathe it—and now, we want to help you build a strong foundation from the ground up. Whether you’re new to email design or a seasoned veteran, one thing’s for sure: You’ve got to have a solid understanding of the basics. That’s why we put together Foundations of Email Design to give you not only the fundamental techniques and principles to get started, but also best practices and examples, too.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
OCTOBER 21, 2021
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks The post WordPress Cache Plugin Exploit Affects +1 Million Websites appeared first on Search Engine Journal.
The Daily Egg
OCTOBER 21, 2021
“Our reputation doesn’t mean a thing,” said no one, ever. People are not going to line your pockets with hard-earned cash if. The post Podium Vs. Reputation.com appeared first on The Daily Egg.
Search Engine Journal
OCTOBER 21, 2021
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results. The post YouTube SEO: Auto Chapters Now A Source Of Metadata For Search appeared first on Search Engine Journal.
Martech
OCTOBER 21, 2021
“Marketing is no longer about grabbing attention, but rather it’s about creating real connections, building that emotional resonance and spurring action throughout the customer journey,” said Nina Butler, Director of Event Experience for B2B gifting platform Alyce, at the recent MarTech conference. In other words, for marketers to make meaningful connections with potential customers, they have to make the most out of every engagement.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Heinz Marketing
OCTOBER 21, 2021
By Brittany Lieu , Marketing Consultant at Heinz Marketing. As expectations grow for CMOs to positively affect the organization’s bottom line, there is less room for gaps in an ineffective marketing ecosystem. Happy, high-performing teams prioritize more than metrics. They focus on making their marketing ecosystem and strategic growth driver to their company goals.
Search Engine Journal
OCTOBER 21, 2021
There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here. The post Google’s E-A-T: Busting 10 of the Biggest Misconceptions appeared first on Search Engine Journal.
Benchmark Email
OCTOBER 21, 2021
When it comes to optimizing your website, you do so for various reasons. It’s important that your site is set up to generate leads, optimized for SEO, encourages more email subscribers so you can grow your email list, and that it provides an optimal user experience. You may not have heard of it before, but… The post What are Core Web Vitals and Why You Should Care?
Martech
OCTOBER 21, 2021
Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and reporting the resulting caller data and campaign results. These platforms provide call tracking, recording, routing and attribution tools to enable these functions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ClickDimensions
OCTOBER 21, 2021
Thank you to Shannon Mullins , Chief Revenue Officer of Arbala Systems ; Microsoft MVP of Business Applications, for this guest blog post. The buying and selling process has been flipped on its head in the last 18 months, making it more important than ever that sales and marketing have visibility into other aspects of the business. Beyond the unification and collaboration this creates, putting these functions at the center of your business and Dynamics technology strategy supports a more seamles
Martech
OCTOBER 21, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and “best-of-breed” takes me back. Maybe only four or five years, but that’s a lifetime in marketing technology.
The Customer
OCTOBER 21, 2021
When onboarding new customers, remember that even when the customer signs the contract, the customer’s brain keeps anticipating—conjuring up scenarios to confirm every expectation and fear. Do your new customers resist or push back just when you expect them to be interested and engaged? Do your internal teams struggle to onboard new accounts? Do your users pause or even cancel their licenses before they ever go live?
Martech
OCTOBER 21, 2021
Today’s marketers have access to more data than ever before. The increasing number of devices, and people using them, has allowed brands to personalize customer experiences. Yet relying solely on technology and data could end up doing more harm to your CX strategy than good. “Intuitively, we as marketers in this digital transformation age think, ‘Technology, data…that will help us,’” said Frans Riemersma, CEO of MartechTribe, in his MarTech presentation.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Visitor Queue
OCTOBER 21, 2021
SEO vs SEM and which is better is a common question between marketing professionals. Marketers are typically very data and result-driven, so it can be hard for us to patiently wait out the success of SEO initiatives. On the other hand, SEM provides almost immediate results with the data to back it up. But if […]. The post SEO vs SEM – Which Is Better?
Optinmonster
OCTOBER 21, 2021
Are you looking to add a scroll popup WordPress plugin to your site? Scroll popups will help you convert website traffic into email subscribers and paying customers. After all, if someone is scrolling on your site, chances are they are interested in what you have to offer. That also means that they are more likely to positively respond to your optin forms.
BenchmarkONE
OCTOBER 21, 2021
When it comes to measuring your success with clients, there are a ton of metrics you can use to obtain valuable information on how to better serve them and keep them loyal to your brand. Instead of getting bogged down with an overwhelming whirlwind of statistics and information, consider staying hyper-focused on the metrics that matter most to your company.
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