The Marketing Blender

JUNE 23, 2022

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . 12 B2B Marketing Automation Tools You Should Look Into. Marketing automation is essential for any business to successfully compete in today’s market. For business-to-business companies, implementing a marketing automation strategy can be a game-changer. B2B marketing automation enables businesses to automate many of the tedious and time-consuming tasks that are necessary to generate qualified leads and c

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Marketing Automation Services Marketing Automation Work Management Automation 52

KoMarketing Associates

JUNE 23, 2022

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their in

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Marketing Report Buzz Marketing & Strategy Statistics 246

BOP Design

JUNE 23, 2022

From time to time, it’s a good idea to check in on your B2B marketing plan and ensure you have considered or are using the top B2B marketing best practices. In this post, we take a look at the eight top marketing practices for B2B firms. Create a Specific Buyer Persona. Every successful B2B marketing strategy starts with a clear understanding of who is the target audience.

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Work Management Marketing Management B2B Marketing Practices 122

Zoominfo

JUNE 23, 2022

Our platform offers users exclusive Scoops insights into companies big and small, from funding announcements and executive moves to new projects and partnerships. This information is sourced from our talented in-house research team, customer surveys, and web crawlers to make sure that we’re offering a broad range of news that you can use to own your market.

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Zoominfo Lead Ranking Internet Marketing Acquisitions 100

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

JUNE 23, 2022

A person or organization must first pass through numerous phases of interest before becoming a paying customer or client. The terms leads, prospects, and opportunities are frequently used synchronously in B2B sales, despite the fact that they truly have distinct meanings. Different forms and levels of interaction are necessary for each stage. That is to say, a lead cannot receive the same level of attention as an opportunity.

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DivvyHQ

JUNE 23, 2022

For many companies, maintaining and refreshing existing content often takes a back seat to developing new content. But is that the right approach? Arguably, no. If your company has been in the content marketing game for a while, you may have loads of outdated or underperforming content that just needs some freshening up. And the impact of these efforts may be much bigger than you realize.

Content 120

Content Content Marketing Paid Search Agency Companies 120

Content Marketing Institute

JUNE 23, 2022

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours.

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Tips Content Process Companies 118

The Daily Egg

JUNE 23, 2022

Slack is a cloud-based business messaging app designed to meet the needs of teams in fast-paced and dynamic work environments. In its. The post Slack Alternatives appeared first on The Daily Egg.

Design 114

Design Business 114

Search Engine Journal

JUNE 23, 2022

Learn how public web data helps you increase the visibility of your apps and ecommerce products for any search platform – regardless of location. The post How Public Web Data Helps Small Business SEO Strategies appeared first on Search Engine Journal.

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Small Business Marketing SEO eCommerce Business 110

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Marketing Strategy Paid Search Agency 100

Search Engine Journal

JUNE 23, 2022

RSA is the default setting for Google Ads. Learn the best way to do testing in this step-by-step guide from Frederick Vallaeys. The post How To Optimize Google Responsive Search Ads (RSAs) appeared first on Search Engine Journal.

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Optimization Google Ads Best Practices 108

HG Data

JUNE 23, 2022

Using Historical Data For Better Marketing HG Insights’ EVP, Marketing Ed Locher was recently featured on The Corporate Data Show, a podcast dedicated to helping business executives manage their marketing data needs and designed to help you think about managing your corporate data needs at the highest level. The Corporate Data Show features interviews … The post Podcast: Using Historical Data For Better Marketing appeared first on HG Insights.

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Marketing Features Design Business 98

Salesforce Marketing Cloud

JUNE 23, 2022

Financial services customers have a message for their providers: They like doing business online — and they aren’t going back to pre-pandemic habits. That’s the good news from a deep dive Salesforce took into financial services trends and the state of banking, insurance, and wealth management. The not-as-good news? Customers give financial services institutions only a middling “C” for their digital offerings.

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Work Management Service Customer Surveys Transparency 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

JUNE 23, 2022

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns. The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.

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SEM Growth Marketing Practices Best Practices 96

Square 2 Marketing

JUNE 23, 2022

This show aired LIVE on May 25. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our new free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? we highlight how most companies are heavily talking about themselves instead of their prospects and why this is a major turnoff to most potential customers.

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Demand Paid Search Agency Video Marketing Marketing & Strategy 86

Search Engine Journal

JUNE 23, 2022

SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together. The post 4 Secrets Your SEO Agency Doesn’t Want You To Know appeared first on Search Engine Journal.

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Advertising Agencies Paid Search Agency Ad Agencies SEO 95

Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. To generate conversations within our industries around topics of interest to our clients that would surface the next big thing we’d embark on. The traditional annual marketing plan is a waterfall approach that does not support fast experiments.

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Planning Marketing Plans Process SWOT 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

JUNE 23, 2022

Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization. The post SEO & Local Market Orientation For International Expansions appeared first on Search Engine Journal.

SEO 88

SEO Marketing & Strategy Search Marketing Resources 88

Martech

JUNE 23, 2022

There’s a rise of the Workday Consumer who, due to changes stemming from the pandemic, unapologetically switches between employee, personal and consumer mode throughout the day. This behavior stands to have a significant impact on how your advertising engages them. Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely.

Top of Funnel 78

Top of Funnel Campaigns Funnel Advertising Work Management 78

RDW Group

JUNE 23, 2022

As marketers, we need to create a blend of content types to reach audiences throughout the buyer’s journey to stay … The post 5 Reasons (and 7 Ways) to Use Case Studies in Your Content Marketing appeared first on RDW Group.

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Case Study Case Studies Studies Content Marketing 77

Optinmonster

JUNE 23, 2022

Are you wondering what revenue attribution is and why it matters? Revenue attribution is the most important indicator of your business health. No matter what stage your business is in, you need to understand how and why your marketing is making money for you. (Or why your strategies aren’t working!). In this article, you’ll learn what revenue attribution is, why it matters for your small business, and how to measure it.

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Small Business Marketing Marketing Attribution eCommerce Business 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Buffer

JUNE 23, 2022

Do you ever wish there was a shortcut to better understanding everyone you worked with? I definite have. At Buffer, we've had assorted documents to communicate work preferences over the years. Some folks have kicked off specific documents called operating manuals or leadership blueprints. Still, we've never had anything centralized or standardized, which can be a superpower for this type of internal communication and collaboration, especially as a fully remote team.

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Work Management Peer-to-peer Thought Leadership Template 75

Liveintent

JUNE 23, 2022

In a recent interview with Digiday, Felipe Araujo, chief digital officer of shoemaker Cariuma, made an interesting claim: He doesn’t use a so-called marketing playbook. He does, however, stand by one particular rule: Diversify your media mix. “It changes throughout the year,” Araujo says. “There’s seasonality of the platforms as well and we’re learning that.

Advertising Channels 62

Advertising Channels Advertisements Advertising Planning 62

PureB2B

JUNE 23, 2022

While online B2B buying habits have changed dramatically in the past decade, today's B2B buyer journey looks a lot different than it did just a couple of years ago. The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. In fact, 70% of B2B marketers plan to create even more content in 2017. But one of the keys to success is getting the content you’ve created in front of as many people in your target audience as possible. So now that you’ve worked hard to create great content, it deserves to be read.

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B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

PathFactory

JUNE 23, 2022

As many of you know, I recently decided to make a career change and head back into the practitioner world. After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst.

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Forrester Research B2B Content 59

Hubspot

JUNE 23, 2022

Work better. Faster. With more accuracy. It's a goal many companies have. And new technology, like AI and VR, aims to do just that. Selling emerging tech is an exciting venture — but not an easy one. In many cases, people don't fully understand these tools, their capabilities, or how they work. To sell effectively, you need a mix of patience, persistence, and a solid strategy.

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Tools Case Studies Tips Buzz 61

OnMessage

JUNE 23, 2022

Brand positioning is often talked about but rarely executed well. Why? Because it requires unwavering discipline and commitment. It demands that a company has a singular focus on the position it wants to own in the market. It means that everything you do is intentionally designed to reinforce and earn that singular position [.]. The post To Win You Must Own a Unique Position in the Mind of Your Buyer. appeared first on OnMessage.

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Positioning Intent Demand Design 52