ClearVoice
MAY 17, 2024
Data analysis involves more than just numbers and spreadsheets. Without a compelling story, the facts may not stick. That’s where data storytelling comes in. By blending the traditional elements of storytelling with data visualizations, you can turn plain statistics into relatable and compelling narratives that captivate your audience and drive meaningful action.
The Forward Observer
MAY 17, 2024
Social Media Explained 3.0: Marketing Success in the AI Era by Mark Schaefer About the Book In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are “sleepwalking” through the social media world because they haven’t kept up with new consumer trends.
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CMSWire
MAY 17, 2024
From AI tech to social media, explore 2024's top marketing trends shaping the strategies brands use to engage customers and drive ROI. Continue reading.
Martech
MAY 17, 2024
Ah, there it is again — the genAI buzz. It’s going to transform B2B sales and marketing, right? You’ve been on LinkedIn. Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. But here’s the wet blanket: If AI adoption was as straightforward as these posts suggest, why does nearly everyone find themselves with a case of the hives when they think about it?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
CMSWire
MAY 17, 2024
Explore CMO strategies for thriving despite a 15% drop in 2024 marketing budgets, based on key findings from the latest Gartner survey. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
MAY 17, 2024
Don't expect people to buy or use a product, service or technology without taking the time to see if it's usable and meets their needs. Continue reading.
Martech
MAY 17, 2024
You’ve got a solid business plan and secured funding, and you are eager to introduce your brand to the media. You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.
CMSWire
MAY 17, 2024
Tenure ends the last day of 2024; and why one CX consultant says NICE should promote within. Continue reading.
Martech
MAY 17, 2024
CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. Investment shifts. Investment in martech companies was spread across 27 categories and significantly increased from only $699 million in Q4 2023 to $1.8 billion in Q1 2024.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
DivvyHQ
MAY 17, 2024
Back in 2011, we created our first "Killer Web Copy Template", which has become one of our most popular free resources for content managers at DivvyHQ. Now, we’ve refreshed and updated this asset to ensure it aligns with what works in the 2024 digital environment. Here's more.
LeanData
MAY 17, 2024
Learn why round robins are the best method to distribute leads to your sales team FAST. The post Round Robin Lead Distribution: Best Practices and Integration Strategies appeared first on LeanData.
Tiecas
MAY 17, 2024
An industrial website redesign is more than a facelift; it’s a strategic investment in your company’s digital presence. A first impression can make or break a potential customer’s decision to engage with your brand. (For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. Table of Contents Strategic Framework for Industrial Website Design Creating an Industrial Value Proposition that Converts: Understanding Your Target
Engagio
MAY 17, 2024
The post How Sales and Marketing Teams Can Scale ABM with Demandbase and HubSpot appeared first on Demandbase.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Full Circle Insights
MAY 17, 2024
Your board of directors is primarily interested in one thing: attribution. Learn more about essential marketing insights for your board.
Valasys
MAY 17, 2024
17th May’24, New Jersey: Google has a barrage of media tools, software, and applications. It is this ecosystem of Google that makes it a complete and well supplemented environment. G-Suite is a perfect example. Even with the recent advent of AI, Bard and other applications have cemented its position despite the disruptions. But here’s the best part.
Bluetext
MAY 17, 2024
In today’s interconnected world, the call for diversity and representation is not just a social imperative but also a business necessity. As marketing professionals, we have a unique opportunity and responsibility to champion inclusivity in brand communications. In this blog post, we explore the significance of inclusive marketing and how it can drive meaningful connections with diverse audiences.
Heinz Marketing
MAY 17, 2024
By Win Salyards , Senior Marketing Consultant at Heinz Marketing In large organizations, misalignment of marketing goals and objectives can lead to wasted resources and missed opportunities. Creating structured marketing program workflows is a proven method to align subteams and streamline operations, ensuring everyone works towards common objectives.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MAY 17, 2024
The Department of Justice made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done everything wrong if it didn’t want to look like a monopoly. This is, of course, a very biased view. However, it’s worth looking at to understand the basis for the lawsuit. Here, using slides from the DOJ’s summary, are the main points of the case.
B2BMarketing.net
MAY 17, 2024
I remember my first ever prompt was something very basic like ‘explain what causes food to be spicy as if you were Morpheus from the Matrix’ – I was really into spicy food at the time and Morpheus is pretty damn cool – and I was totally blown away by the accuracy and depth of the response. After using Amazon’s Alexa for several years, and finding its responses somewhat lacking and very boilerplate, I began to see the concept of a Jarvis-like AI from Iron Man as a tangible reali
Binary Demand
MAY 17, 2024
[ps2id id=’overview’ target=”/]Every marketer’s obvious dream is to convert leads into customers. So, your teams might make efforts like this: Research team grabbing top-quality contacts Sales team is trying to convert them into customers Inbound channels making efforts to attract interested leads Despite the collective efforts of these teams, many leads still slip through the cracks.
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