Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. But the digital wave isn’t the only force that’s changing your buyer’s journey. By understanding the factors driving a fundamental change in B2B buyer behavior, you can adjust how you go to market and achieve a higher ROI.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

CMSWire

MAY 15, 2024

The biggest challenge facing today's marketers isn't a lack of creativity – it's a lack of resources and time to be curious. Continue reading.

Marketing & Strategy 121

Marketing & Strategy Marketing Strategy Brand Identity Branding 121

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. But there’s much more to the job description. That clever LinkedIn or eye-catching Instagram post? Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 114

Social Media Marketing Attribution Automation Personalization 114

Salesforce Marketing Cloud

MAY 15, 2024

Today’s customers are tired of repeating themselves. They want a connected experience across all customer service channels, from live chat to voice. That’s why an omnichannel contact center needs to be part of your customer service strategy. An omnichannel contact center uses cloud-based software to manage customer interactions across multiple channels.

Contacts 105

Contacts Work Management SMS Training 105

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

MAY 15, 2024

Google is rolling out its AI Overviews search to U.S.-based users of Google Search in the coming week. This was just one of several significant developments announced by the company at Google I/O yesterday. What are AI Overviews? AI Overviews give answers to queries using generative AI technology powered by Google Gemini. It provides a few snippets of an answer based on its understanding of queries and the content it found on the topic across the web.

Marketing AI 105

Marketing AI Google Opt-out Opt-in 105

BOP Design

MAY 15, 2024

We’ve worked with a variety of technology firms in the B2B space, including AI generative software firms, providers of engineering technologies, and security tech application companies. While their offerings vary widely, their robust technology solutions require equally robust digital marketing platforms to explain their products and services.

Trends 97

Trends Brand Identity Branding B2B 97

Martech

MAY 15, 2024

Unprecedented changes in retail over the last four years have reshaped the industry’s digital customer experience—both in the way organizations do business and the preferences of shoppers. The lessons learned about the importance of technology and data can help businesses scale and bring the human element found in brick-and-mortar stores to their digital platforms.

Planning 102

Planning Privacy Marketing & Strategy Advertising Channels 102

Top Rank Marketing

MAY 15, 2024

Building a data-informed search engine optimization strategy is critical for every brand. But before you can start improving your site’s SEO, you’ll have to learn how to monitor your website’s SEO rankings in the first place. Earning rankings for strategically important keywords is a clear sign that your approach is working, but the difference between a top-10 ranking versus a top-3 ranking can lead to a massive difference in organic traffic.

Lead Scoring 102

Lead Scoring Lead Ranking SEO SERP 102

Martech

MAY 15, 2024

Camille Manso is a partner with Silicon Foundry, an advisory firm that essentially arranges matches between their corporate clients and innovative tech start-ups. She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. The firm is independent, holding no equity in the startups it evaluates or recommends.

Marketing AI 98

Marketing AI Advertising Agencies Paid Search Agency Startups 98

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Benchmark Email

MAY 15, 2024

Email marketing isn’t a “nice to have” marketing strategy. It’s an essential tool for every business, no matter the size. With the right approach and the best email marketing platform, you can effectively reach your target audience, build customer relationships, and ultimately drive sales. In this article, we’re going to explore the importance of email… The post Boost Your Business with the Best Email Marketing Platform appeared first on Benchmark Email.

Email Marketing 96

Email Marketing Best Practices Business Advertising Benchmark 96

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. She is also a valued contributor to MarTech and a speaker at The MarTech Conference. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer. ( Interview edited for length and clarity.

eCommerce 96

eCommerce Marketing AI Lead Ranking Work Management 96

CMSWire

MAY 15, 2024

Explore the integration of AI and analytics in modernizing contact centers for improved customer interactions. Continue reading.

Contacts 113

Contacts Analytics Service Generation 113

Go Beyond SEO

MAY 15, 2024

Want digital success for your business? Looking to grow your online presence and attract more visitors? Exploring search engine marketing benefits is what you need to gain insight. SEM has many benefits for your digital marketing. It helps choose the right keywords and gets quick results. SEM helps find your audience and increases your brand’s visibility.

Search Engine Marketing 78

Search Engine Marketing Search Marketing SEM Planning 78

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

CMSWire

MAY 15, 2024

Faced with a deluge of low-quality noise — buyers have become indifferent and apathetic to marketing content. Continue reading.

Marketing & Strategy 113

Marketing & Strategy Marketing Strategy B2B Marketing B2B 113

Martech

MAY 15, 2024

“This bowl of porridge is too hot, this one is too cold, but this one is just right!” This famous fairy tale starring Goldilocks searching for the perfect bowl of porridge is remarkably similar to assembling the perfect martech stack for your organization. With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle.

Ad Building 90

Ad Building Paid Search Agency Budget Programs Work Management 90

Content Marketing Institute

MAY 15, 2024

Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.

Link Building 90

Link Building Ad Building SEO Google 90

CMSWire

MAY 15, 2024

Leverage analytics to enhance customer support strategies and drive greater customer satisfaction. Continue reading.

Analytics 113

Analytics Customer Satisfaction Service 113

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Only B2B

MAY 15, 2024

Are you seeking to flood your B2B marketing and sales pipeline with plenty of leads? Of course, without filling the pipeline, pursuing potential sales becomes nearly impossible. Yet, the common pitfall is that companies often prioritize the end result – sales – without focusing on what happens after generating leads. So, how do you keep the leads moving towards the other end of the funnel?

Top of Funnel 71

Top of Funnel Optimization Sales Qualified Leads Ideal Customer Profiles 71

RDW Group

MAY 15, 2024

As marketers, we know that emotions play a big part in advertising and marketing. It’s our job to create positive … The post How to Incorporate Emotional Marketing Tactics in your Next Campaign appeared first on RDW Group.

Tactics 69

Tactics Campaigns Advertisements Advertising 69

Leadspace

MAY 15, 2024

Last week our team had the privilege of attending the Forrester B2B Summit 2024 in Austin, Texas, and it was one heck of an experience. If you took the time to attend the event, odds are that you saw the Leadspace team hustling at our booth or across the show floor in our awesome shoes – but we know that it’s our approach to data profiling that really grabbed your attention.

Forrester 62

Forrester Lead Ranking Lead Scoring B2B Sales 62

Optinmonster

MAY 15, 2024

Do you want to convert your website traffic into sign-ups or sales? Looking for ways to boost your website conversion rate ? Yes/No popups can help you improve your site conversion. Yes/No popups are super versatile, proven to boost conversions, and there are many different ways you can use them. In this article, I’m going to share what makes Yes/No optins so effective and give you 6 creative ways to use them on your own site.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

HG Data

MAY 15, 2024

HiBob had ZoomInfo, but acquired HG Insights to get a more holistic, global view of their markets HiBob, the modern HR platform for modern business, is transforming how organizations operate in the modern world of work with its HR platform Bob. On this mission to transform how organizations operate — their sales, marketing, and product […] The post How HiBob Uses HG To Improve Their Entire Go-To-Market appeared first on HG Insights.

Zoominfo 64

Zoominfo Marketing Organization Product 64

SmartBrief - Marketing

MAY 15, 2024

Inside ESPN’s viewership triumph and women’s sports While the cheers from the March Madness tournaments have begun to fade, the momentum for women’s sports continues to resonate loudly. ESPN’s MegaCast NCAA Women’s Tournament efforts led to unprecedented results with a remarkable 18.9 million viewers across ESPN platforms, setting a new standard for women’s sports viewership.

Lock-In 55

Lock-In Newsletter Advertisements Advertising 55

Confessions of a B2B Marketer

MAY 15, 2024

Carrie Rose on LinkedIn Carrie Rose on Twitter Carrie Rose on YouTube Rise at Seven's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal B

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Youtube 52

LeanData

MAY 15, 2024

Current Lead-centric models simply aren't working. Discover the proof you need to open a Buying Groups conversation at your organization. The post 29 Powerful Statistics on Buying Groups & Opportunity Motions appeared first on LeanData.

Statistics 52

Statistics Buy Lead Ranking Organic Leads 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Madison Logic

MAY 15, 2024

One of the well-known adages around customer retention is that converting an existing customer costs five times less than gaining a new one. Another includes the Pareto Principle, where 80% of your sales could simply come from 20% of your existing customer base. With so many opportunities within your customer base, no wonder B2B marketers are starting to emphasize building out a stronger retention strategy.

Top of Funnel 52

Top of Funnel Cross-Selling Webinar Metrics Account Based Marketing 52

Outgrow

MAY 15, 2024

EPISODE 189: Beyond the Firewall: Dell’s EMEA Cyber Lead Elizabeth Green on How Businesses Can Build Cyber Resilience Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Elizabeth Green for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Elizabeth and here’s what we discussed about – 1.

Work Management 52

Work Management Marketing Management Outgrow Planning 52

Full Circle Insights

MAY 15, 2024

From POPs and COPs to MIOPs and DevMOPs, the Four Pillars of Marketing Operations are more than catchy acronyms.

Marketing 59

Marketing Campaigns 59