Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? A welcome email is the first transactional email subscribers receive when joining your email list. Why are welcome emails important?

Best Practices 98

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Hubspot

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Use Incentives to Increase Open Rates.

Email Marketing 101

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Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. Examples: “Are You Making These Common Marketing Mistakes?”

Open Rate 97

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Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Still, some may not be motivated to make the purchase without hearing from you via email, either directly or indirectly, through offers that encourage a purchase. Why should you integrate email with social media strategy? Email should not be your only marketing channel.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage.

Copywriting 111

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Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Optinmonster

APRIL 5, 2023

This blog will discuss email subject lines, their importance, best practices, and what to avoid while creating one. But most importantly, we’ll also share 184 email subject line examples you can use to increase open rates. Table of Contents What Is an Email Subject Line? What Is an Email Subject Line?

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Delivra

SEPTEMBER 27, 2018

As a marketing strategy, email continues to be the channel with the most return on your investment. And the statistics show that people like getting their info, offers, and updates through email—a preference that cuts across all generations. A boost in email click-through rates? Improving Email Click-Through Rates.

Click Rate 40

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Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 106

Enterprise Management Work Management Email Marketing Marketing Management 106

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media.

Deliverability 71

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SendX

FEBRUARY 25, 2020

If you have an email marketing list, there are several factors you need to optimize to have a significant positive return on investment. One of these factors is your email response rate. Your response rates would show you how effective your email marketing strategy is. Not check their emails.

Response Rate 196

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Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So how can you get some new ideas, fast?

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Litmus

FEBRUARY 2, 2024

Here’s how email preview text improves your subscriber experience and boosts performance. Increases open rates Email preview text lets you add more context to your subject line, which can boost your email open rates. And WeddingWire saw a 30% increase in click-through rates by testing theirs.

Open Rate 115

Open Rate Click Rate Paid Search Agency Impressions 115

Scoop.it

MARCH 3, 2022

As a marketer, you need to keep your business at the top of your customer’s minds. This is where email newsletters come in handy. Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing? We will walk you through the nitty-gritty of email newsletters in this post.

Newsletter 80

Newsletter Email Marketing Top of Funnel Paid Search Agency 80

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. So I get it: It seems like the entire world—at least your job—is riding on your email’s subject line. What will get your email opened, clicked on, and converting? Use urgency—sparingly.

Open Rate 118

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Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting?

Copywriting 103

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Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Vision6

MARCH 15, 2021

If you use an email marketing platform, chances are you’ve got access to some great reporting data that walks you through the performance of your email campaigns – as well as some aggregated email metrics to compare them to others in your industry. Opens vs. Engagements (Clicks). A sense of urgency?

Clickthrough 98

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Salesforce Marketing Cloud

FEBRUARY 19, 2024

That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Table of contents Why is email marketing essential for small businesses? Let’s take a look.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Single Grain

NOVEMBER 16, 2022

Here are some tried and true holiday marketing campaign ideas along with friendly reminders for making sure your store has as much success this holiday season as possible. Get My Free Marketing Plan . Set Up all Your Holiday Marketing Automations. 1) Email Marketing Automation. 2) SMS Marketing Automation.

Campaigns 52

Campaigns Marketing Automation Services SMS Planning 52

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 64

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Optinmonster

MAY 10, 2023

Struggling to drive more leads and sales with your email marketing? One effective strategy to increase revenue and sales is through strategic product recommendation emails. That’s what we call a product recommendation email, a brilliant promotional strategy that’s gaining popularity in email marketing campaigns.

Examples 73

Examples Product Cross-Selling Loyalty 73

SendX

JUNE 23, 2021

But you can use the best practices to build a star-studded email or newsletter that goes directly into the user’s heart. The event invitation email is a core contributor to your event’s success. Use an email automation tool to automate your email marketing. You probably can’t give the exact answer.

Template 195

Template Best Practices Trade Show Conference 195

Unbounce

JUNE 3, 2021

A conversion funnel is the same idea but applied to your marketing strategy. The “transaction” at the end of the funnel could be someone subscribing to your newsletter, signing a petition, joining your Facebook group, scheduling a tour, or making a donation. Funnels guide flow. Of course, the end goal is to convert them. (Or,

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Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Let’s get started.

Open Rate 101

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SnapApp

NOVEMBER 22, 2016

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Keep Email Content Useful. Segment, Segment, Segment.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

Sharpspring

SEPTEMBER 15, 2017

But if you really want to grow your business, email marketing is the real MVP. According to Mckinsey, email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter – but only if you do it correctly. Crafting the perfect email isn’t as easy as it sounds. Make readers curious.

Email Marketing 68

Email Marketing Work Management Planning Marketing Automation Services 68

Optinmonster

SEPTEMBER 5, 2022

When you build up your email list, you have a way to directly contact customers and potential customers who already want to hear from you. This is why email marketing often has the highest ROI of all digital marketing strategies. Your email list allows you to build a relationship with customers over time.

Work Management 87

Work Management Lock-In Top of Funnel Marketing Management 87

Optinmonster

JANUARY 22, 2020

In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list. Crafting quality emails. Maintaining your email list. Test your emails. Why Email Marketing?

Email Marketing 99

Email Marketing Practices Ad Building Best Practices 99

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. It’s not a surprise. What can you do?

Opt-out 199

Opt-out Opt-in Burn Rate Urgency Marketing 199

SendX

JULY 16, 2020

MarketingSherpa: Email marketing chart What can you do? Reconsider the frequency with which your subscribers will get your emails. Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. It’s not a surprise. What can you do?

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

Sprout Social

AUGUST 4, 2021

But the large user base is not the only reason marketers love email. Last year, the average ROI of email marketing was $36 for every $1 spent. In this guide, we’ll walk you through the basics of email marketing and give you some tips on optimizing your email campaigns for better conversions.

Email Marketing 98

Email Marketing Campaigns Work Management Marketing Management 98

Valasys

MAY 21, 2024

Imagine this: you spend hours crafting the perfect email campaign, hitting “send” with a mix of excitement and anticipation… only to be met with silence. This is the frustrating reality for many businesses sending emails. In this article, we explore how to design high-converting emails.

Design 40

Design Tips Marketing Automation Services Budget Programs 40

Optinmonster

OCTOBER 27, 2022

Do you need some Black Friday email marketing inspiration? It’s never too early (or late) to start planning your Black Friday newsletter strategy. In this article, we’ll show you the best Black Friday emails and how you can use their strategies for your business. 13 Best Black Friday Email Examples.

Template 68

Template Examples Urgency Marketing Marketing Automation Services 68

Optinmonster

APRIL 11, 2023

Email marketing has a median ROI of 122%. It consistently and overwhelmingly beats other marketing formats like social media and paid search. To put that in perspective, this is more than four times higher than any of those other marketing formats. Is anyone out there wondering if email marketing is dead ?

eCommerce 85

eCommerce Examples Urgency Marketing Paid Search Agency 85