SendX

AUGUST 31, 2020

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Litmus

MARCH 6, 2024

Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. Designing calls-to-action for email Types of calls-to-action Primary CTAs Secondary CTAs Styling calls-to-action Styled text links Rollover effect How many calls-to-action are too many?

Email Marketing 115

Email Marketing Planning Design Mobile Marketing 115

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Litmus

FEBRUARY 17, 2022

It’s becoming increasingly important for marketers to understand ways to bridge digital channels for an omnichannel brand experience to better attract and retain customers. . Omnichannel marketing is not just smart marketing, it’s also what people want. How email fits into the omnichannel puzzle. Email is flexible.

Email Marketing 92

Email Marketing Marketing & Strategy Marketing Strategy Planning 92

Litmus

MARCH 16, 2022

If you haven’t noticed, we’re excited about email personalization and we think you should be too. Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. Email personalization starts with data. Leveraging your CRM and data feed.

Ideal Customer Profiles 90

Ideal Customer Profiles Personalization Conversion Ad Exchange 90

SmartBug Media

APRIL 10, 2023

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

SMS 98

SMS Marketing Strategy Marketing & Strategy Planning 98

Outreach

AUGUST 24, 2021

Our working lives revolve around email: many of us check it as soon as we wake up. Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). What is Email Open Rate? Opt-out rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 253

Email Marketing Campaigns Examples Enterprise Management 253

QuanticMind

OCTOBER 9, 2023

If that last scenario applies, you were enticed by the company’s direct response marketing—a form of advertising designed specifically to elicit an immediate response from a prospect. So, what are the components of direct response marketing? What is Direct Response Marketing? The key here (as with all marketing, really!)

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Hubspot

JUNE 27, 2018

This is a guest post written by Jamie Turner, founder of the 60 Second Marketer. He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. Email Marketing Best Practices of 2018. Avoid Using 'No-Reply' in the Sender's Email Address.

Email Marketing 101

Email Marketing Auto Responder Practices Opt-out 101

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 128

Template Email Marketing Blast Campaigns Planning 128

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Zoominfo

MARCH 6, 2017

Email marketing is one of the most effective and efficient forms of marketing. Though not commonly used in logistics, email marketing has the potential to increase engagement and brand awareness amongst shippers, and can help your organization grow. Is it to get new customers? More business from existing customers?

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Sharpspring

FEBRUARY 10, 2020

While email marketing clearly isn’t a new concept, the technology powering it continues to evolve in new and exciting ways. As the digital age moves forward, so do consumer expectations for personalized marketing content delivered directly to their inboxes. How Does Email Marketing Automation Work?

Marketing Automation Services 90

Marketing Automation Services Marketing Automation Email Marketing Automation 90

Litmus

DECEMBER 22, 2021

Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. Designing calls-to-action for email. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event.

Email Marketing 130

Email Marketing Planning Design Mobile Marketing 130

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? A welcome email is the first transactional email subscribers receive when joining your email list.

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

SalesIntel

MARCH 20, 2024

Email remains a cornerstone of successful marketing and lead-generation strategies for businesses of all sizes. Recent statistics by HubSpot show that 77% of marketers have seen an increase in email engagement over the last 12 months. 5 Things You Must Avoid In a Sales Email Sequence 1.

Top of Funnel 52

Top of Funnel Cost Intent Signal Response Rate 52

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Vision6

AUGUST 7, 2023

In our dynamic business landscape, organisations must continue discovering new ways to move past one-size-fits-all email marketing strategies to engage with their audience effectively. Email segmentation can help your business create hyper-personalised email content to tailor each customer journey.

Segmentation 52

Segmentation Terms and Conditions Allocation Ad Frequency 52

ClearVoice

JULY 22, 2022

Every piece of content should have a call to action (“CTA” in marketing speak). This is Digital Marketing 101 stuff. People don’t like being marketed to, especially when they’re being marketed to. What makes a good call to action in marketing? Maybe you even found a way to work some comedy in there. Keep it short.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

SalesIntel

JULY 28, 2023

Understanding the Sales Funnel Before jumping into the common mistakes many marketing and sales teams make throughout their sales funnel, it’s best to first get a firm understanding of what the sales funnel is, and what it looks like.

Top of Funnel 52

Top of Funnel Cost Buyer Personas Digital Marketing Funnels 52

PureB2B

MAY 2, 2016

That being said, email is also one of the trickier content marketing channels to master. You’re hit with an opt-out request. Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns. Create urgency.

Effectiveness 54

Effectiveness Urgency Marketing Tips Ad Building 54

PureB2B

MAY 2, 2016

That being said, email is also one of the trickier content marketing channels to master. You’re hit with an opt-out request. Don’t let your email get sidelined, keep them in the inbox and out of the SPAM folder by creating creative, personal, and compelling email marketing campaigns. Create urgency.

Effectiveness 48

Effectiveness Urgency Marketing Tips Ad Building 48

Content Marketing Institute

JUNE 4, 2018

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. 59% of surveyed B2B marketers say #email is the best channel for generating revenue via @adage.

Copywriting 110

Copywriting Conversion Top of Funnel Urgency Marketing 110

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. Still, some may not be motivated to make the purchase without hearing from you via email, either directly or indirectly, through offers that encourage a purchase. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

distribion

APRIL 12, 2017

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Learn About the Top Marketing Strategies in 2018.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Ontraport

MAY 18, 2020

That lack of engagement with your emails not only hurts your open and click-through rates, but it also impacts your ability to get your emails to your contacts’ inboxes in general. The less engagement your emails receive over time, the lower the priority mailbox providers will give to emails sent from your address.

Click Rate 59

Click Rate Landing Pages Urgency Marketing Contact Marketing 59

LeadSquared

OCTOBER 22, 2013

You have skillfully crafted your email campaigns , they have swam past spam filters and have been delivered to your recipie nts’ inbox …most of the emails have even been opened , but here comes the tricky part. How do you get your recipients to click on the hyperlinks and calls to action within the emails?

Click Rate 52

Click Rate Urgency Marketing Email Campaigns Opt-in 52

LeadSquared

MARCH 13, 2021

She had the speakers ready, the timeline in place, and had the email campaign inviting registrations – all set up. Before you think, “then, email more people,” let me tell you something. We send out webinar emails to them every two weeks. Get a copy of latest landing page design hacks here.).

Landing Pages 52

Landing Pages Design Skype Click Rate 52

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Learn About the Top Marketing Strategies in 2018.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

Outbrain

JANUARY 16, 2019

Even in the midst of shiny, new innovations that help brands reach and engage with customers, email remains a crucial component of successful B2B marketing strategies. Generating $38 for every $1 spent, email ranks as one of the best channels for return on investment. Incorporate a sense of urgency with time-sensitive phrases.

Email Marketing 38

Email Marketing B2B Marketing Tips Webinar Metrics 38

Circle Studio

MAY 17, 2018

In spite of all the attention newer and trendier digital tactics receive, B2B email marketing remains a dependable and cost-effective workhorse. But while B2B firms continue to rely on email marketing, it’s important to ensure your emails are optimized for maximum impact. Use a known (and human) sender name.

Email Marketing 60

Email Marketing Optimization B2B Marketing Planning 60

Hubspot

FEBRUARY 1, 2021

And don’t worry about emailing each person manually. Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. Add a date limit, too.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

DiscoverOrg

APRIL 27, 2017

Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Optinmonster

NOVEMBER 27, 2023

As a marketing copywriter, there’s nothing worse than staring at a blank screen when a deadline’s looming. Coming up with new ideas every day is a challenge, whether you’re writing email campaigns, social media posts, website copy, or any other marketing copy. So how can you get some new ideas, fast?

Copywriting 110

Copywriting Template Work Management Marketing Management 110