article thumbnail

B2B Lead Generation Blog: In defense of thought leadership

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Yes - people do abuse the term "thought leader" and it can be contrived and meaningless. So what is a thought leader?

article thumbnail

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

markempa

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

article thumbnail

Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

Content Marketing World Sydney (March 31-April 2) – Sydney, Australia. eMarketing Paris (April 8-10) – Paris, France. ADMA (Association for Data-Driven Marketing & Advertising) Data Day (April 7-10) – Melbourne & Sydney, Australia. Did we miss any of the international events you’re looking forward to?

article thumbnail

5 Marketing Predictions & How To Prepare For Them

Adobe Experience Cloud Blog

So without further ado, here are five trends and predictions the Marketo marketing team identified for this year and how you can prepare for them: 1. Social Media Marketing: Google is going to feel the pressure from social media advertising. This also includes developing a greater alignment between marketing and sales.

article thumbnail

B2B Lead Generation Blog: How to Become a Thought Leader and Attract Customers

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Become a thought leader ! Thought leadership gives you an edge to combat commoditization and attract more business.

article thumbnail

B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120