Sword and the Script | B2B
AUGUST 29, 2023
eMarketer summarized the findings in this chart: 2. eMarketer summarized the findings in this chart: 2. This was followed by email (43%) and events (34%). eMarketer summarized this finding this way: The B2B buying community is getting younger B2B companies aren’t known for their mastery of social media.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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markempa
JUNE 13, 2007
« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. So in the context of lead generation, what’s a trigger event?
markempa
JANUARY 4, 2006
« Top Six Lead Generation Challenges for the Complex Sale in 2006 | Main | This Years Hot New Lead Generation Strategy is Thinking » Use Event Marketing Successfully for Lead Generation Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Or the lack of it.
markempa
MAY 23, 2005
» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Check out the AMAs blogging event in Chicago on February 18th. Check out the AMAs blogging event in Chicago on February 18th.
LeanData
FEBRUARY 11, 2016
Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. But that successful survey also was an aberration when it comes to assessing with pinpoint accuracy the impact of public relations. Exhibit A: public relations.
ClearVoice
DECEMBER 8, 2020
As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Now, this list expands to people we see online who we can relate to and aspire to be in some capacity, from fashion style to business status.
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