article thumbnail

The Composable Enterprise brings us into The Great App Explosion & Big Ops

chiefmartech

The “composable enterprise” is term that Gartner uses for businesses that leverage technology and digital process automation as a modular set of Lego Blocks and malleable workflows to innovate and adapt their services and operations. For decades, the mantra has been consolidation , both in the market and in our tech stacks.

article thumbnail

Choosing a Content Marketing Partner: 9 Factors to Consider

Content Standard

Once your content marketing needs outgrow your internal capacity, it’s time to start looking for outside help. Before you kick off your search for the perfect content marketing partner, though, your business must first look within itself to understand its marketing goals and needs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Pros and Cons of Low-Code Technology Today

TrustRadius Marketing

Innovation is a hot-button topic for small businesses and enterprises alike. Despite this debate, the market for it is expected to grow by 27% from 2021 to 2026. . Software that provides this functionality is called a low-code development platform (LCDP) or low-code application development platform (LCAP).

article thumbnail

Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

30-second summary: These days, marketing organizations are operating less on gut instinct and more on data-driven insights. Marketers have tools in the stack to look at what’s working and what’s not working. The most savvy and sophisticated marketers today are thinking beyond websites.

article thumbnail

Best Low-Code Development Platforms Pricing For Small Business

TrustRadius Marketing

Companies can create their own custom calendars, inventory trackers, task management system, or really anything depending on the software. This UI is a common staple in modern software today. With software like LCDPs, non-programmers create enterprise-grade apps. You would recognize it as a drag-and-drop interface.

article thumbnail

MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Martech

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. To be truly useful, AI requires a clean, complete, and accurate data set to leverage.

article thumbnail

Pretty Big Deal with Henry Schuck: ‘I am Ron Smyth’

Zoominfo

Henry Schuck founded ZoomInfo while still in law school. When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. But there was one problem. He didn’t want the client thinking that he was both the CEO and the frontline sales rep. So he created a fake persona, “Ron Smyth,” to work and close the deal.

Zoominfo 130