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The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? However, AI also introduces a new legion of ethical considerations for marketers to navigate. Transparent privacy policies and easy-to-understand terms and conditions are essential.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

Ethics 71
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CCPA: What B2B Marketers Need to Know

The Point

Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. provide the option to opt out of the sale of a consumer’s personal information. . provide the option to opt out of the sale of a consumer’s personal information. This article from IRMI is a good one.)

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Zoom Clarifies Terms Amid AI Privacy Concerns

Valasys

” This amendment aims to provide clarity and reassure users about the company’s commitment to safeguarding their privacy. Zoom’s privacy policy, according to Abby Burke, Policy Manager for Data Protection at the Open Rights Group, remained opaque, leaving users uncertain about the true extent of data usage for AI training.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Right to data portability (i.e.,

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What Is CCPA (California Consumer Privacy Act) and What Does It Mean To Marketers?

LiveRamp

In June 2018, California legislators passed the California Consumer Privacy Act (aka CaCPA or CCPA). But it does create an opportunity for companies to step up and distinguish themselves through strong data governance and data ethics programs. The California Consumer Privacy Act is the most comprehensive privacy law in the country.

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3 Digital Marketing Trends to Watch for in 2023

Navigate the Channel

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. Its significance is only expected to grow in 2023 and beyond. AI plays a pivotal role in enhancing these experiences.