User-Generated Content: How to Use It for Good and Avoid a PR Crisis
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Take the ice bucket challenge as an example. That can be a good thing or a bad thing.
Let's personalize your content