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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. The Top 10 B2B Marketing Metrics to Measure in 2018. .

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Tips and Tools For Improving Your Website UX

SmartBug Media

UX best practices promote improving the quality of the users’ interactions with and perceptions of your product or service, and there are many things you can do to improve the UX of your website, such as: utilize white space effectively. Utilize the same color patterns for clickable buttons and links and limit the “ask” for each page.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

For example, you can use demographic data from data management platforms, to run specific variations. This allows you to keep a close eye on your tests, obtain a better understanding of your business, and improve targeting. Brand Marketing & Communication Teams — Managing the brand’s presence and marketing strategy on social media.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Another technology in the attention heatmap category is eye tracking heatmapping.

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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

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10 Best WordPress Email Plugins You Must Try

Optinmonster

However, finding the right tools to streamline your email marketing efforts can be a challenging task. In this article, we’ve hand-picked the top WordPress email plugins (both free and paid) for anyone looking to enhance their email marketing strategy. OptinMonster OptinMonster is hands down the #1 email marketing plugin for WordPress.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

For a service or product, many have gone from searching for just the word “pizza” and are now implementing specific requests, such as “gluten-free pizza in Portland” Long-tail keywords arose as a strategy in partial response to this outlook, serving as keywords that were easy to rank for. What Are Long-Tail Keywords?