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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools. A/B and multivariate testing tools. Social media analytics tools. SEO analytics tools.

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How AI in analytics is transforming the way marketers work

Unbounce

The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) By leveraging the sophisticated pattern recognition and predictive capabilities of AI, marketers can now anticipate customer behaviors, trends, and preferences with unprecedented accuracy. How is AI used in marketing?

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Testing Mind Map Series Special: A Peek Inside the “Mind” of an AI Chatbot

Convert

Google Analytics Academy: Digital Analytics Fundamentals (Google). Digital Marketing Specialist (LinkedIn Learning). Conversion Optimization Certification (Digital Marketer). Landing Page Optimization (Udacity). Conversion Rate Optimization Certification (CXL). Conversion Optimization Mastery (Invesp).

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COVID-19 Frequently Asked Marketing Questions

Brightedge

To help answer the questions our community has been asking about the importance of SEO and digital marketing, we put together a series of topics that benefit a wide range of industries and explored solutions for each. Use Keyword Reporting and Page Reporting to track how each project will impact your rankings.

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Tips and Tools For Improving Your Website UX

SmartBug Media

If you don't already have a web analytics tool or ability to track your performance in your marketing automation/CMS, that is first on the list.). If you’re looking for an all-in-one solution that combines analysis and feedback to give you the big picture on the behavior of your online users, Hotjar is a good option.

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E-commerce Strategies to Grow Your Sales in 2021 and Beyond

Outbrain

An increase in competition poses a problem for businesses trying to retain their market share and new entrants looking to capture market share. An analytics tool like Google Analytics provides you with information like how much time people spend on your site, what pages they visit, and where they leave your site.