Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. What Is a Featured Snippet? Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

chiefmartech

DECEMBER 27, 2021

It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. The latest presentation from Benedict Evans featured the slide above with data from Okta showing how year-over-year the average number of apps in tech stacks continues to grow. billion in 2024.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

nDash

AUGUST 25, 2022

New features and tools can be hard to understand. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . Use the search feature to find a specific course so you can get started.

Course 98

Course Content FAQ Long Tail Marketing 98

Tiecas

MARCH 21, 2024

Emphasize Problem-Solving: Frame your product/service as the solution to the buyer’s pain points, not just a list of features. Generative AI Advantage: Using a generative AI tool can reveal long-tail keywords like “heat-resistant conveyor belt,” “food-grade conveyor systems,” or “conveyor belt replacement parts.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Hubspot

DECEMBER 22, 2020

Let's also examine " sms marketing examples" where Mobile Monkey nails the search intent with this page , and gets rewarded with the organic featured snippet. This particular SERP is a double whammy for GetVoIP, because they've also got the precious featured snippet. Meanwhile, advertisers are off the mark. Show me the buy button.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. In the refrigerator guide, the writer explains that many people spend too much on refrigerators that have features they'll never even use.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

NOVEMBER 17, 2020

Weekly episodes of the Escape Your Limits podcast feature discussions with entrepreneurs about health, exercise, productivity, and the mindset needed for success. The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Work Management 101

Hubspot

APRIL 23, 2018

According to a HubSpot survey of 300 U.S. Trust was a recurring theme at these hearings, so it’s no surprise that trust in the company has taken a hit in the days and weeks since Zuckerberg’s testimony," says Henry Franco, HubSpot's social campaign strategy associate. Facebook CEO Mark Zuckerberg's testimony before U.S.

Facebook 75

Facebook Long Tail Marketing Amazon Lead Ranking 75

Hubspot

MAY 31, 2018

Use long-tail, conversational phrases for content keywords. This is why HubSpot recommends a topic cluster approach to SEO. It features real-world use cases and expert advice from leading companies like HubSpot. If you want insights into normal organic results, this Google training document helps.”.

Marketing AI 74

Marketing AI Forrester Long Tail Marketing Act-On 74

Hubspot

APRIL 4, 2019

SEMRush is a fantastic tool for finding opportunities to rank for long-tail keywords organically, but additionally, you can use the tool for various SEM efforts. One of the most helpful features of Keywordtool.Io lets you generate up to 750 long-tail keywords and keyword suggestions for every search term.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Valasys

NOVEMBER 23, 2022

Sources like Moz, Bright Local, and HubSpot are great places to read informative blogs and sign up for educational resources dedicated to local SEO. For instance, the Connecticut College website’s “Attractions” page features links to a number of nearby establishments. Local searches spark trade.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Optimize Content to Obtain Google Featured Snippets.

SEO 87

SEO Tips SERP Content 87

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. The visitor could access it in your blog sidebar or a “Featured Post” section on your homepage, or they could select the piece of content itself from the navigation on your site.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

OCTOBER 10, 2020

According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. If you’re a HubSpot user, you can utilize the Social Reports data to find these same insights. They regularly feature the personal stories of people around the world.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Outgrow

SEPTEMBER 23, 2022

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . So what is HubSpot’s strategy here? Thanks for joining us, Scott. Great to be here.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

NOVEMBER 9, 2016

Outside of keyword ranking problems, the search engines have also been dictating how content should be structured, most notably with the increased appearance of featured snippets. Publishers now have to restructure their content to try and appear within these featured snippets, of which Wikipedia reigns supreme -- owning an estimated 17.2%

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Biznology

FEBRUARY 24, 2014

This refers to “long-tail” vs. “short tail” keywords. This gives you an idea for the type of sites you should feature. Marketing Grader from HubSpot can tell you. You might need to add a word, brand name or location to achieve a high rank for your business.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. So we ask, is content creation actually challenging?

Lead Ranking 91

Lead Ranking Lead Scoring Content Keywords 91

Hubspot

JANUARY 15, 2013

If you're looking for, say, photos of your friends, the search engine will allow you to type in extremely specific long-tail queries like "Photos of my friends at Bar Around the Corner in 2011." And as we learn more about Graph Search, we'll be sure to update you on any new features or use cases.

Facebook 28

Facebook Features Long Tail Marketing Network Marketing 28

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. 3) Know your competitors like your best friend. How do you start?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

DECEMBER 22, 2016

Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. Never force feed links to your top webpages, featured products or discounted items.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Go for the relevant, long-tail keywords instead. What tools and methods do you use to find long-tail keywords?

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

SEPTEMBER 24, 2013

1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. How I Locate Leads on Twitter. How I Locate Leads on Twitter.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

JANUARY 20, 2020

I sat down with Senior SEO Strategist Braden Becker to discuss his keyword research strategy, how you can use featured snippets to your benefit, and what he's most excited to explore in the world of SEO in 2020 and beyond. Becker admits, "Featured snippets are kind of like the lottery. Keyword Research is All About Telling a Story.

Keywords 88

Keywords Hubspot SEO Research 88

Hubspot

JULY 22, 2015

HubSpot customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. If you use HubSpot, you can use the tool highlighted above to categorise your keywords. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

NOVEMBER 24, 2017

If their guides feature a subject-matter expert, feature two subject-matter experts. See if the keyword now has a search feature. Search features include: Featured snippet (FS). That probably means their time-on-page is higher and bounce rate is lower. They may be getting more referral traffic than you as well.

Lead Ranking 78

Lead Ranking Lead Scoring CTR SEO 78

Hubspot

DECEMBER 23, 2011

Use tools like HubSpot's Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you'll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. Connect with HubSpot :

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

JANUARY 26, 2017

Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. Remove features like pop-up ads that discourage users from reading or returning to your page. 3) Invest in a link building strategy that can scale.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

JULY 15, 2010

They are not only able to optimize web pages for long-tail keywords , but also a great resource for overall keyword research. Disclosure: MediPurpose is a HubSpot customer that was recently featured as a case study. Connect with HubSpot : Get Employees Involved in Blogging.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

chiefmartech

DECEMBER 6, 2015

The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it. Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

KoMarketing Associates

MAY 3, 2022

This can be tracked in sales or lead generation software, such as HubSpot. . High return rate could mean your content (such as product pages) aren’t accurately explaining benefits or features. This HubSpot guide is a fantastic resource for improving on-page SEO. . This metric is generally tracked in ecommerce platforms.

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

chiefmartech

APRIL 22, 2020

Here’s how that happens without a time-space paradox : The martech industry is a long tail. Rattle off the top names that come to mind, and you’ll have the gist of the “head” of the tail. And then… you have a long tail of thousands of specialists and startups. Maybe a dozen or two.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101