First-Mover Advantage, In-market Buyers and Purchase Intent

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers

Porch Group Media

AUGUST 19, 2019

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers. Consumers with unaided brand awareness account for only 23% of total awareness, yet generate 60% of all purchase consideration and 90% of purchase intent. Trigger data such as economic changes or new movers.

In-market Buyers

In-market Buyers Tactics Peer-to-peer First-Mover Advantage

B2B Marketing Zone

The Car Shopper’s Journey – Tactics to Reach In-Market Buyers

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