Porch Group Media

OCTOBER 20, 2022

New movers represent a lucrative segment for many businesses. However, not only are new movers a high-spending audience, they are also in a transitional stage that makes them more open to developing new brand loyalties. Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

Porch Group Media

MARCH 2, 2023

So how are new movers taking on this idea of making their new house their own unique home? Top Home Improvement Projects for New Movers in 2022 We’ve done a deep dive into analyzing the progress, planning, and completed work new movers took on in 2022. Some say a isn’t a home until you put your unique stamp on it.

First-Mover Advantage 52

First-Mover Advantage Trends Intent Signal Purchase Intent 52

Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

Media Plans 52

Media Plans Planning First-Mover Advantage Privacy Protection 52

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our Movers and Shakers podcast.

Segmentation 52

Segmentation First-Mover Advantage Privacy Protection Intent Signal 52

Porch Group Media

MARCH 29, 2022

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. Movers are spending the most on solar installation.

First-Mover Advantage 52

First-Mover Advantage Purchase Intent Acquisitions Purchase 52

Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

First-Mover Advantage 52

First-Mover Advantage Work Management Marketing Management Advertising Agencies 52

Porch Group Media

APRIL 28, 2021

Knowing who to target and when is a challenge every marketer must solve. Which prospects should be prioritized for marketing resources? Who is most apt to respond to my marketing messages? What are a marketer’s primary goals for using intent data? What Does This Mean for Marketers? Who is my target audience?

Intent Data 52

Intent Data Planning Intent Marketing Strategy 52