Atomic Reach
JANUARY 3, 2019
This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.
Online Marketing Institute
JANUARY 4, 2011
As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner.
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Martech
AUGUST 26, 2021
Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?
Convince & Convert
AUGUST 11, 2010
Decided to find out first-hand. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. I know us Hoosiers in the social media/marketing world are excited to have you in Indiana! Indra So you don't trust the movers with your wine? No idea what a Hoosier is.
Envy
MARCH 31, 2020
It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Impact on field marketing.
QuanticMind
JANUARY 18, 2017
Marketing Was Then, But This Is Now In the early days of online advertising, many of us were obsessed with direct response. There was a clear distinction between digital and offline marketing worlds. Marketers did all the thinking. Today, smartphone penetration nears 80% in the US mobile market. And why not?
Envy
MARCH 31, 2020
It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. It’s also the time when you wish you’d have listened to your marketing lecturer when she suggested that you prepare an emergency draw plan for crisis mode. Impact on field marketing.
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