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The Shift from Media Planning to Audience Planning

Porch Group Media

NOVEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. We can then map them to those different devices so that brands can message them in a privacy-safe way.

Media Plans 52
Media Plans Planning First-Mover Advantage Privacy Protection 52
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Leveraging First Party Data on the Homeowner Segment

Porch Group Media

NOVEMBER 16, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Luci: Todd, we talked a few weeks ago about privacy and the need to really build your first-party data access. We can then map them to those different devices so that brands can message them in a privacy-safe way.

Segmentation 52
Segmentation First-Mover Advantage Privacy Protection Intent Signal 52
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