12 Days of B2B Marketing: Attribution (Day 9)
Heinz Marketing
DECEMBER 18, 2017
There’s been a lot of hullaballoo around marketing attribution this year, mainly because it’s such a large component for any successful marketing campaign. Attribution will continue to be an important factor for marketers as we prepare for the new year. Picking the Right Attribution Model For You: Part 2, Multi-Touch Models.
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