article thumbnail

Full Circle Insights’ Journey Explorer Wins 2022 BIG Innovation Award

Full Circle Insights

11, 2022 /PRNewswire/ — Full Circle Insights®, maker of comprehensive sales and marketing performance measurement solutions, today announced Journey Explorer, an extension of the company’s award-winning Digital Source Tracker, has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. .

article thumbnail

Essential Marketing Insights

Full Circle Insights

Similarly, the sales department also sources deals through marketing-lead call-down campaigns or special customer engagements. Funnel Velocity shows how quickly leads pass from stage to stage of the marketing and sales funnel to become customers. It traces leads, conversions, and revenue back to the marketing team’s efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Account Based Marketing Can Generate ROI

Full Circle Insights

Let’s face it in the B2B landscape, money talks, and marketers know that while creative campaigns and viral content are fun to develop and deploy, they mean little if they don’t help generate long-term revenue for the organization. When it comes to ABM, you can take advantage of both angles, and with time, see your organization’s ROI soar.

article thumbnail

Four Ways to Define Marketing Priorities for Your ABM Strategy

Full Circle Insights

It’s generally a good idea for marketers to follow the 80/20 rule when creating a campaign mix, i.e., use tried-and-true campaign techniques that you know will drive leads 80% of the time and use experimental tactics for the remaining 20%. Additional Resources. Measure campaign impact on velocity. from the previous year. .

article thumbnail

5 Tips for Developing an ABM Strategy

Full Circle Insights

Of course, there are lots of resources that can help walk you through the common steps necessary to develop your ABM strategy, but beyond the “do x, y, and z” outlines, there are also the “been there, done that, please don’t make the same mistakes we did” tips that can help make your implementation strategy smoother. . Not so fast.

article thumbnail

Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

As consumers, we’ve all seen examples of what happens when business units within a single enterprise or partner organizations that jointly serve customers maintain data on different systems. Additional Resources. Here’s Why Full Circle Matters to Salesforce Admins. Full Circle Method for Digital Marketing Overview.

article thumbnail

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources. Here is our list, which is organized alphabetically and not in any order of importance. Full Circle Insights. MRP Prelytix.