Martech

OCTOBER 6, 2023

New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning. They shape lead scoring, lifecycle models and campaign success metrics.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

ANNUITAS

MARCH 21, 2023

Updated 21 MAR 2023 Adobe Updates Focus on Chat, Event Management and Advanced Analytics Adobe is holding its annual Summit event in Las Vegas this week. New advancements include improved sales routing, to get prospects inside an automated or assisted chat routed to the proper sales rep faster. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Oktopost

OCTOBER 20, 2021

You might have a fantastic product and the perfect sales pitch, but none of that matters if you don’t have leads who might want to buy what you’re offering. For B2B marketers, finding new and promising leads is a never-ending challenge. What is Content Personalization?

Top of Funnel 122

Top of Funnel Personalization Sales Qualified Leads Generation 122

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts. B2C marketing needs to reflect this fast-paced sale.

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

Martech

FEBRUARY 2, 2023

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. What is a customer lifetime value model and how is it calculated? The former might be in years and the latter in weeks.

Lead Ranking 130

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 130

Lead Forensics

NOVEMBER 7, 2023

Lead generation marketing is a vital process; identifying potential clients who fit your target audience and have an interest in purchasing your product through marketing channels is a strategy organizations everywhere take action on daily. Managing warm leads Leads don’t always convert first time.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Work Management 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Learn from the Pros

MARCH 21, 2024

Streamlined Lead Scoring and Nurturing – More accurate and relevant first-party data collection leads to more effective lead scoring. Better lead scores allow you to prioritize and optimize nurturing efforts. They provide valuable information to shape content, messaging, and sales efforts.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . Attribution modeling is a way to analyze which marketing channels are accredited with lead conversion. Think of your attribution model as a map of sorts. B2C marketing needs to reflect this fast-paced sale.

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

Zoominfo

MAY 3, 2020

Enter: Marketing attribution. If you’re unfamiliar with marketing attribution or want to explore new methods to improve your existing attribution model, today’s blog post is for you. We explain the basics of marketing attribution and explore several popular marketing attribution models. Let’s get into it!

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

InsightSquared

MARCH 27, 2019

The same approach can be used to audit your sales and marketing alignment when it comes to building an attribution model that works for both parties. When revenue leaders think about attribution, they often associate the word with “sales versus marketing.” Let’s think about it for a moment. 60 days later, the deal closes.

Marketing Attribution 225

Marketing Attribution Lead Ranking Multi-Touch Attribution Sales Qualified Leads 225

Martech

MARCH 11, 2024

Beyond removing outdated or duplicate records, implement processes to validate the quality of incoming data and standardize data formats across your database. Find your marketing sweet spot within the identity funnel Conduct a comprehensive assessment of your marketing initiatives to pinpoint where identity plays a pivotal role.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. The Impact of GTM Data on Generative AI Many business leaders understand the overall importance of data quality. just downloaded a ZoomInfo platform datasheet.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Contently

APRIL 13, 2017

There are two slides that I love in particular because they explain the biggest misconception in content marketing: that content is just another direct-response marketing tactic. If you’re hoping that your content is going to directly lead to sales on a consistent basis, you’re going to be sorely disappointed.

Lead Gen 166

Lead Gen Lead Scoring Lead Ranking ROI 166

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Content marketing is no exception.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Rouse comments, “Too often it’s about marketing versus sales rather than one revenue team.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Contently

JUNE 29, 2017

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Outgrow

MARCH 30, 2021

How to Measure the Success of a Demand Generation Campaign? That’s exactly what happens when you don’t measure the performance of your demand generation campaign. B2B demand generation works out only if there’s the right tracking involved. B2B demand generation works out only if there’s the right tracking involved.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 98

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Pipeline value? If you don’t have a solid understanding of how your campaign leads to real business impact, you don’t have anything at all. And what’s at the heart of this evolution? Impact measures.

Demand Generation 134

Demand Generation Multi-Touch Attribution Demand Relevance 134

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? What is data attribution? ” Lead attribution is also an important aspect of data attribution.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Rollworks

FEBRUARY 9, 2022

ABM focuses on moving high-quality accounts through the funnel, not just generating as many leads as possible and passing them off to your sales team. According to TOPO , a traditional funnel may close just 0.25% to 1.5% According to TOPO , a traditional funnel may close just 0.25% to 1.5%

Account Based Marketing 52

Account Based Marketing ABM Tactics Ideal Customer Profiles 52

B2B Marketing Analytics

NOVEMBER 29, 2020

They actively engage with the sales and finance teams to sign-up for driving top-line revenue for their organizations. These are the kind of marketers CEOs are beginning to rely on for driving growth across the organizations and run marketing as a revenue-generating function. b) How much did we invest and what is the pipeline impact?

CMO 100

CMO Marketing Attribution Multi-Touch Attribution Lead Scoring 100

Velocity Partners

JUNE 7, 2024

Our thinking was based around a definition of an audience as ‘a group (or community) of potential, highly relevant prospects who subscribe to receive your content and regularly return to get it,’ Back then, we were making content in short bursts to hit largely short-term goals — essentially, to feed the ravenous maw of the lead gen stack. (I

Communities 81

Communities Paid Search Agency Lead Ranking Marketing Analytics Tools 81

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. The new multi-channel, multi-device approach to attribution that accurately tracks consumer behavior through the entire buyer’s journey. 3) The rise of multi-touch attribution. That’s easier said than done.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Zoominfo

JUNE 27, 2022

The dynamic nature of business requires an equally dynamic solution for acquiring and managing data. Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Rethinking How to Evaluate Data What makes data good or bad?

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

LeadsRX

MARCH 9, 2022

Attribution. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Learn more about Marketing Attribution.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Metadata

FEBRUARY 14, 2024

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. So, what’s the opposite of tracking MQLs and holding on to demand gen tactics of the past? You can’t do that if you’re solely focused on MQLs.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Brandpoint

JULY 14, 2023

Unlike e-commerce or service-based industries, the impact of social media on revenue generation and brand value for manufacturing companies is often indirect. It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Full Circle Insights

SEPTEMBER 12, 2022

We’ll explain what Account Based Marketing is, review its benefits, share the importance of measurement, and give some tips on how to implement an ABM strategy that engages with more prospects, creates more conversations, and ultimately generates more revenue. ABM works best when marketing and sales collaborate.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

ClearVoice

MAY 31, 2023

That’s why content marketing ROI shouldn’t revolve purely around sales. It should also focus on leading indicators of success, including different conversion stages. Content marketing funnels don’t always result in sales. But they always end with a conversion step that could lead to eventual revenue. Time decay.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Adobe Experience Cloud Blog

OCTOBER 16, 2020

Multi-touch marketing attribution is an essential practice for any good marketing professional. But I found myself wanting to know more about the personal experience of managing marketing attribution and hear about it straight from individuals in our marketing community. About Ajay Sarpal.

Marketing Attribution 104

Marketing Attribution Marketo Multi-Touch Attribution Multi-Channel 104

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. This is a huge win for performance management. MPI Dashboards Make Performance Management Easy. New Leads (#): Number of new leads generated by program.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

chiefmartech

APRIL 5, 2017

DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. Grew high-quality leads by 80%. Infer , a predictive sales and marketing software. So, how did we do it?

Multi-Channel 43

Multi-Channel Lead Ranking Lead Scoring Marketing Attribution 43