Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Update Old Content.

SEO 87

SEO Tips SERP Content 87

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. Actionable takeaway : Add video schema markup to videos hosted on your website in order to improve the likelihood your videos will appear as a video snippet on SERPs. video schema markup.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Moz

SEPTEMBER 21, 2020

If you're using your video for social media posts, shorten the video into multiple parts to be distributed across each platform (and make sure they’re built to match each platform's guidelines ). If you have a 10-minute-long video, it can be transcribed into a 2,500-word blog that takes about 10-15 minutes to read.

SEO 85

SEO Top of Funnel SERP Content 85

SugarCRM

OCTOBER 8, 2015

SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). For example, think about keywords.

SEO 50

SEO PageRank Lead Scoring Lead Ranking 50

Convince & Convert

APRIL 1, 2015

With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about.

Keywords 167

Keywords Lead Ranking Lead Scoring SERP 167

EMagine B2B Blog

APRIL 29, 2019

I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Long-tail keywords tend to be longer, lower search volume keywords that can be easier to rank for and are typically more specific to your target market. It may or may not equal the page title. Be easy to read.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Your business may also be changing. Alternatives: Ahrefs, Moz.

Traffic 75

Traffic SEO Long Tail Marketing Lead Ranking 75

Convince & Convert

DECEMBER 24, 2015

With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about.

Keywords 102

Keywords Optimization Lead Ranking Lead Scoring 102

Moz

OCTOBER 18, 2020

If you’re using accurate rank tracking and see that you rank #5 for a popular keyword in your target market BUT three of the listings above you are violating Google My Business guidelines , getting those listings updated or removed (depending on the violation) would move you up three spots. Phil Rozek: Health and Wellness Services.

Tactics 78

Tactics SEO Marketing Budget Lead Ranking 78

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. RankBrain is a machine learning algorithm launched by Google to sort the search results on SERPs. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Organic Search : The process of obtaining natural placements on search engine results pages (SERPs) without paying for ad placement. They’re generally referred to as SERP features.

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

seo.co

MAY 4, 2021

Here’s how you can optimize your page for featured snippets: Use Featured Snippets To Find SERPs. You can determine the SERPs with featured snippets in two ways: Use tools like Ahrefs or SEMrush to focus on keywords that have a featured snippet. Use Various Long Tail Terms For Page Optimization.

Features 98

Features Long Tail Marketing SEO SERP 98

Marketing Insider Group

JANUARY 16, 2020

Search Engine Results Page (SERP) Rankings. An audit will analyze your rank potential, as well as your competitors that show up on the first SERP. Search engines cut off longer titles, so it’s important to follow character count guidelines. Hyphens should separate words in URLs for clarity. Keyword Usage. Images and Alt Text.

Paid Search Agency 227

Paid Search Agency B2B Marketing Companies SERP 227

Single Grain

FEBRUARY 3, 2024

From understanding Google’s guidelines to the common mistakes most people make to the winning formula for better CTRs, this article aims to equip you with the knowledge to transform your meta descriptions into powerful tools for online success. Seems easy enough, right? Just sum up the post or page.

Traffic 102

Traffic Work Management Click Rate CTR 102

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Single Grain

OCTOBER 6, 2020

I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. Here are the Single Grain updating guidelines: Rewrite the intro and conclusion. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

seo.co

OCTOBER 4, 2021

Is there an ideal ratio of keywords to total word count for a piece of content to rank well in SERPs? For example, many booking agencies would keyword stuff their webpage footers with phrases like “cheap hotels paris” or “cheap hotels nyc” just to increase their SERP ranking. have been in the business for a long time.

Keywords 105

Keywords SEO Lead Ranking Lead Scoring 105

Conductor

JULY 20, 2022

Pro tip: E-A-T, which stands for e xpertise, a uthority, and t rustworthiness, is a part of Google’s search quality rating guidelines. Long-tail keywords are searches that tend to be three or more words in length. Keep E-A-T in mind as you’re creating new content to drive higher rankings.

Service 122

Service Tips Planning Lead Ranking 122

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Long-Tail Keywords Only. Check out the SERP for that keyword. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Even so, the success in the SERPs was a surprise.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Single Grain

FEBRUARY 19, 2020

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. There is just one result.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

seo.co

MAY 16, 2021

The low-hanging fruit often includes long tail keywords like the 8-word phrase that wasn’t provided in Google’s Keyword Planning tool. Ranking high in the search engine results pages (SERPS) only matters if users click on your link. How do you get users to click on your link in the SERPs? Effective copy.

Paid Content 112

Paid Content SEO CMS Development SERP 112

Valasys

MARCH 17, 2023

Since the 2018 medic update, the term EAT has been frequently mentioned in the Google Quality Rater Guidelines. Cut-rate organic CTR Since Google introduced various SERP features that offer direct answers to users’ queries, there has been a noticeable decline in CTR.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Scoop.it

JULY 28, 2022

Also, check the monthly search volume for selected keywords and consider SERP features while choosing keywords. Consider using tools to speed up your site and secure it to improve SERP ranking (a safe website is a reliable one). Decide what type of content you need and your guidelines before reaching out to writers.

SEO 108

SEO Lead Ranking Lead Scoring Content 108

ClearVoice

AUGUST 27, 2019

If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! Keywords have long been the focus of many digital marketers.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Single Grain

APRIL 21, 2023

If your ads have a low Quality Score , they may not appear at the top of the SERPs or even at all. You can also use long-tail keywords that are more specific and targeted to your audience. This also means that users are more likely to engage with your ads and your brand. This can result in lower CTRs and fewer conversions.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

Content Marketing Institute

JULY 17, 2018

But it made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobile devices more than on their desktops. Will we see some symbol in the SERPs? It could violate scores of mobile-friendly guidelines and still be a mobile website.@Google

SEO 88

SEO Mobile Marketing SERP Keywords 88

seo.co

MARCH 25, 2022

Something like 2-6 internal links per 1,000 words of content is a good ratio to shoot for, though these guidelines are dependent on context; if you have lots of statistics to cite, include as many internal links as are necessary. Secondary and long-tail keywords.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Hubspot

JUNE 12, 2018

This is great news if you regularly use a home assistant device, but bad news if you're a publisher looking to capture organic traffic from multiple long-tail keywords with a single, comprehensive piece of content. Featured snippets and other on-page search features are taking a toll on CTR from SERPs.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Directive Agency

MARCH 15, 2022

Increase Impressions and CTR: Leveraging keyword optimization (partnered with technical SEO best practices) to regularly update metadata and headers can encourage content to pick up new keywords and increase visibility within the SERPs for targeted queries. Say it louder for the people in the back: Embrace the long-tail keywords.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Content 52

Directive Agency

OCTOBER 21, 2016

SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs. Originally Google only functioned with each of these search silos as separate SERPs. With the primary SERP being categorized under “web” instead of “all.”

Organization 63

Organization SEM Campaigns PPC 63

ClearVoice

JUNE 21, 2022

Training and onboarding: What are your content guidelines and are there resources that can help your content team (i.e. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. Ongoing SERP reporting. templates, proofreading tool, etc.).

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Moz

JULY 17, 2019

Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future. However, links are more correllated with long tail searches. It’s time to start capitalizing on this SERP feature so we can start earning brand awareness and traffic for our clients! in head terms, it's about user engagement metrics.

Lead Ranking 45

Lead Ranking Lead Scoring SERP Ideal Customer Profiles 45

seo.co

DECEMBER 31, 2020

While there could be any number of explanations as to why a website fails to move up in the search engine results pages (SERPs) or generate visibility for specific search terms, it often comes down to an issue of quality. Instead, you’re looking for long-tail, semantic keywords that can be naturally injected into your copy.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64