Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 80

Paid Content Paid Search Agency Lead Ranking Planning 80

Hubspot

MAY 11, 2020

Consumers are increasing searches for valuable information and engaging with businesses at record rates. Meanwhile, traffic to HubSpot Academy , our free online training program, has more than doubled in recent weeks, and our Marketing Blog has experienced a 40% increase in weekly organic traffic. On the contrary.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Heinz Marketing

MAY 18, 2023

paid social) or you can categorize sources by intent (low versus high). I recommend creating an “original source details” field to provide more information about the lead source. You can use hidden UTM fields on the form and then standardize that information into your lead source field.

Marketing Attribution 107

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 107

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Most importantly, it hits the B2B marketing KPIs the company is looking for. No company does this better than Clickup.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Most importantly, it hits the B2B marketing KPIs the company is looking for. No company does this better than Clickup.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. Efficiently and effectively (this is the path most B2B companies should take).

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Confessions of a B2B Marketer

JULY 5, 2023

What is your customer acquisition funnel and how can paid social fuel this fire? Can you create and giveaway information that helps prospects achieve a desired end result whilst advertising your product or service? Consider making customer support a mandatory part of your onboarding process. What do you do really well?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Here’s where the math comes into play and the big reason why B2B marketers are ditching gated content—I’ll use this HubSpot ad to paint the picture.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Metadata

OCTOBER 30, 2023

Study ten marketing teams from seemingly identical companies, and their structures will vary. It doesn’t matter how crappy the economy gets; B2B companies still need marketing teams, and there’s plenty of evidence suggesting marketing during tough times is a savvy move, even if it’s hard for some executive teams to stomach. Guaranteed.

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. Paid and organic content are the perfect duo together. If your goal is to reach people, consider adding paid media spend into your marketing strategy.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Unbounce

FEBRUARY 11, 2021

Even though the paid search landing page did not generate the eventual conversion, data from conversion paths can help inform strategies to reach and convert visitors later in their journey. Additional conversion data can support Cost Per Acquisition (CPA) bidding. Those return visits likely come through different landing pages.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. UTM tags help inform analytics tools like Google Analytics on how to categorize incoming traffic data. organic, paid social, email, referral, and so on). These include: HubSpot's tracking URL builder.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Navigate the Channel

JANUARY 2, 2023

According to the world’s largest database management company, Oracle, “ Cross-channel marketing comes down to engaging with your customers or prospects across every digital channel and any device. According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. Gather insights.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

OCTOBER 8, 2020

This type of marketing occurs when your company reacts, instead of planning or strategizing a marketing plan for months. For example, if you strategize an ad around a current fad, your company might become more appealing to your audience because you understand them. As marketers, those stats are impossible to ignore. The reason?

Planning 101

Planning Paid Search Agency Word of Mouth Paid Social Agency 101

Atomic Reach

SEPTEMBER 10, 2021

"80% of consumers are more likely to do business with a company that offers personalized experiences." As you create or write your copy - you can apply AI-informed insights to the content to ensure optimal engagement. Step 2 - Before launch, benchmark performance and measure the incremental lift of the AI-informed content.

Personalization 52

Personalization Marketing AI Campaigns Landing Pages 52

Marketing Insider Group

NOVEMBER 9, 2020

Paid advertising is somewhat of a dinosaur. There are, of course, many channels to use for traditional advertising, but its value, especially to B2B companies, is diminishing. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. In some cases, however, marketing spend is up.

Marketing Budget 275

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 275

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 134

Marketing Analytics Tools Social Media Top of Funnel Analytics 134

Heinz Marketing

MAY 18, 2023

paid social) or you can categorize sources by intent (low versus high). I recommend creating an “original source details” field to provide more information about the lead source. You can use hidden UTM fields on the form and then standardize that information into your lead source field.

Marketing Attribution 56

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 56

Hubspot

OCTOBER 14, 2020

To get started, you'll upload a profile picture, a cover photo, and basic information about your business. This means writing your About section, adding business information like your website and business hours, and including a call to action button such as "Book Now," "Shop Now," or "Sign Up.". Talk about your company culture.

Promotion 101

Promotion Facebook Business Ideal Customer Profiles 101

Hubspot

APRIL 6, 2020

In outbound sales — the legacy system of most sales teams — companies base their sales strategy on seller actions. In inbound sales — the modern methodology for sales teams — companies base their sales process on buyer actions. HubSpot CRM eliminates manual work and actually helps your sales team sell. Time to track!

Webinar Metrics 83

Webinar Metrics Marketing & Strategy Budget Programs High Quality Lead 83

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Convert

MAY 24, 2022

Too many businesses focus on this as their primary strategy expecting sustainable growth but are shocked when the results don’t support their efforts. McKinsey & Company. Many companies who pursue a revenue growth strategy at any cost aren’t profitable. When reinvesting heavily into your company. from 45.5%

eCommerce 52

eCommerce Lead Ranking Bundling Paid Search Agency 52

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located. Webinars are a powerful way to support customers.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Hubspot

MAY 20, 2020

Show your support for the community as a whole and explain how you can be part of the solution. For information related to your brand, reach out to your agency or a media vendor offering OTT solutions. Efficiencies on Paid Social. Premium Inventory. Search Volume & CPCs.

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

Vidyard

JANUARY 7, 2020

Hubspot: The Event Invitation 7.3 Airbnb: The Social Ad 7.5 Vidyard: The Asset Promotion. Social Media: Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience. Social Ads. Promo videos are ideal content for paid ads on social media. Set a Goal 5.2

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Hubspot

AUGUST 7, 2018

To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Or, you could pay a social media influencer to share images of your products to her already well-established community. Encourage conversation on social media accounts. Cultivate paid social media campaigns.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Outbound Engine

APRIL 15, 2019

Buying real estate leads from real estate lead companies is a gamble. According to HubSpot , 80% of marketers using automation software generate more leads. This valuable information is then automatically stored. Social media advertising. Social media is great, but paid social media advertising is even better.

Buy 47

Buy Marketing Automation Services Leads Lead 47

SmartBug Media

JULY 8, 2021

Brands are using social media in both an organic and a paid way, to promote brand awareness as well as their products and services. Organic social media is when a brand uses different channels to share free and helpful content with their followers. Why Social Media? Building Out A Paid Social Strategy.

Paid Content 98

Paid Content Paid Social Agency Marketing Budget Buyer Personas 98

Vidyard

JANUARY 7, 2020

HubSpot: The Event Invitation 6.3 Airbnb: The Social Ad 6.5 Email : Send promos directly to prospects or contacts—videos get more emails opened Social Media : Where the eyeballs are! Sign Up Free Types of Promo Videos Social Ads Promo videos are ideal content for paid ads on social media. Set a Goal 4.2

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 There’s a good reason why 51% of companies have already invested in webinars. With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Schubert B2B

FEBRUARY 5, 2019

This is the plight many B2B companies face, but marketing qualified leads are the solution. MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. Paid social: people who visit from paid ads.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. It’s most commonly used for paid social and display ads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

JUNE 14, 2021

But sometimes, a prospect is willing to take some of the strain off that process by explicitly demonstrating interest in a company before its sales team reaches out. Generally speaking, they need to be wooed — meaning they need to get something in exchange for their information. Through Paid Advertising.

High Quality Lead 62

High Quality Lead Sales Qualified Leads Paid Search Agency Cold Calling 62