Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 362

Enterprise Management Marketing Automation Services Marketing AI Work Management 362

SmartBug Media

APRIL 23, 2021

Migrating to any new CMS or marketing automation system is a challenge. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 177

ROI Email Marketing B2B Marketing Marketing Automation Services 177

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Content audit tools like Screaming Frog, SEMRush, and Google Analytics can automate certain processes, save time, and provide advanced insights. This is critical.

Lead Ranking 337

Lead Ranking Lead Scoring Marketing Analytics Tools Content 337

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Hubspot

OCTOBER 31, 2019

Whether you're conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it's undeniable that data is an integral part of any marketing role. Here are some tools with reporting features invaluable to today’s marketers. Calendar offers analytics of a slightly different sort -- productivity.

Marketing Analytics Tools 77

Marketing Analytics Tools Marketing Report Enterprise Management Work Management 77

ANNUITAS

NOVEMBER 28, 2023

The new additions focus on extending the company’s ecosystem of integration partners, as well as opening up the API for users and other partners. The AI capabilities inside some newer feature sets have been improved, and the company has improved mobile access for users as well.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Best HubSpot CRM Integrations. Ready to get started? OptinMonster.

Hubspot 86

Hubspot CRM Work Management Marketing Management 86

SmartBug Media

MARCH 27, 2024

To determine the average cost, companies must divide the combined total of all sales and marketing expenses by the number of new customers the business gained during a set period. Expansion revenue: Track the revenue generated from upselling to existing customers across products, features, and services. Image source. Image source.

Marketing Analytics Tools 59

Marketing Analytics Tools Customer Satisfaction Lead Ranking Lead Scoring 59

Marketri

APRIL 4, 2024

It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. Our company recently purchased HubSpot, but we’re not using it much.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Referral Traffic to Content Marketing Campaign. What are Custom Reports? Now to the good stuff!

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

SendX

JULY 30, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You need to make sure these clicks come from users who correspond to the audience you’re targeting.

Email Marketing 210

Email Marketing SEO Work Management Marketing Management 210

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 89

Case Study Case Studies Work Management Studies 89

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

SendX

JULY 29, 2021

Marketers often prioritize their website and link-building strategy to improve SEO results. However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. You need to make sure these clicks come from users who correspond to the audience you’re targeting.

Email Marketing 197

Email Marketing SEO Work Management Marketing Management 197

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 Implement the following approaches.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Tip 1: Measure offline interactions generated by landing pages. Far from it. And what about the leads that don’t convert?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Are you struggling to convert free users into paid ones? of free trial users don’t convert into paying customers on average. Otherwise, you’ll waste your time and money on users who won’t buy from you. According to recent research, 51.2%

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata saw over 100% increase in the number of customers and improved net retention by 3x. return on ad spend.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Top Rank Marketing

NOVEMBER 13, 2023

For B2B brands, having a content marketing program tends to be a given. But one of the challenges of having a baseline assumption is that it can be easy to lose sight of why content marketing became such a cornerstone of B2B marketing in the first place. Why put all that effort into your content strategy?

B2B Marketing 118

B2B Marketing Top of Funnel Content Marketing Brand Identity 118

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Meerkat Marketing

FEBRUARY 6, 2023

What is Data-Driven Marketing? Data-driven marketing is a process that uses data and analytics to inform marketing decisions and measure the success of marketing campaigns. knowing their consumption preferences for marketing – frequency, timing, media, channel preferences, messaging and more).

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. It’s easy to set targets.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Ease of use The best chatbot builders are designed to be user-friendly.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Users Easy to install and use.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 287

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 287

Kevin Indig

APRIL 1, 2023

Most metrics marketers look at are too output-focused, don’t lead to meaningful action and miss context. SEO Manager at UBER Scott Salter , SEO & Content Manager at Gymshark Thank you all for contributing to this piece! Generative AI amplifies invisible content - unless the right guardrails are in place.

Paid Search Agency 95

Paid Search Agency Lead Ranking Lead Scoring Companies 95

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. What is a Demand Generation Tool?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Seismic

DECEMBER 13, 2023

Adapts to market dynamics: ​​ An agile content strategy that can pivot with market trends keeps your sales enablement efforts fresh, seizing emerging opportunities. Align the go-to-market organization Effective sales enablement requires the alignment of sales, marketing, and customer success (CS) teams.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Your priorities will likely change quarter over quarter.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Learn from the Pros

MARCH 21, 2024

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing & Strategy 52