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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. Meta is the largest channel in Fospha’s analysis, making up an impressive 47% of the total spending.

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Snap Selects Fospha as Measurement Partner for Retail eCommerce

ClickZ

Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Fospha data supports this, showing Snap ROAS has been rising since the company began updating its performance products in late 2022 and early 2023.

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2020 Sprout Partner Value Awards: Celebrating Agency Excellence

Sprout Social

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. SproutPartner MVP. Cultivate Award.

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A/B Testing: The ABCs of Paid Social Media

Anyword

However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. This difference was so notable that it affected the company’s content strategy as a whole, and the team quickly began writing articles to cater to these newfound shoppers.

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Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

Show your support for the community as a whole and explain how you can be part of the solution. For information related to your brand, reach out to your agency or a media vendor offering OTT solutions. Remaining budget can be shifted to other categories where you can increase your impression share. Efficiencies on Paid Social.

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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). When the top executives in your company present marketing results to the board, do they include impressions? Engagement? I hope not.

ROI 52
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How to Measure Your Facebook Ads ROI (With Metrics That Matter to Your Boss and Business)

Metadata

I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). When the top executives in your company present marketing results to the board, do they include impressions? Engagement? I hope not.

ROI 52