Navigate the Channel

SEPTEMBER 7, 2023

Websites that once thrived by stuffing their pages with keywords now faced the challenge of producing genuinely valuable and informative content to maintain or improve their search rankings. Long-tail keywords are characterized by their extended length and specificity, setting them apart from shorter, more generic keyword phrases.

Keywords 65

Keywords SEO Long Tail Marketing Lead Ranking 65

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Adobe Experience Cloud Blog

MAY 22, 2017

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2 3 – Blog Posts.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SmartBug Media

AUGUST 12, 2020

Metadata: This is information about the page. For example, with Moz Local, you can update your information in one place and have that information disseminated to several different directory listings, such as Google My Business, Yelp, and Facebook. You can also explore other local SEO tools to manage directory listings in bulk.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Top Rank Marketing

OCTOBER 23, 2023

In 2023, B2B inbound marketing is more important than ever. While web traffic and email open rates across industries have both been in freefall, inbound leads rose by over 6% , and web-based conversions saw a nearly 11% increase. B2B inbound marketers are likely feeling this crunch more than most.

Inbound Marketing 124

Inbound Marketing B2B Marketing Planning Work Management 124

Outgrow

OCTOBER 12, 2022

Inbound Marketing Strategy to Grow Your Business Faster. Marketing is a necessity for every business. But what is the most effective form of marketing? Small businesses and startups tend to find conventional marketing methods too expensive or unwieldy. This is where inbound marketing strategies come into play.

Inbound Marketing 103

Inbound Marketing Webinar Metrics Paid Content Marketing Strategy 103

SmartBug Media

JUNE 30, 2020

And when inbound marketing is applied, they enable your business to gain increased brand awareness, lead generation, and thought leadership authority and development in your industry. Creating an Inbound Strategy for Virtual Events. Video can go a long way in gaining speaker interest and buy-in. Establish Goals.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

MARCH 29, 2017

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Why is Inbound Marketing Important for Manufacturers? There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Inbound Marketing 28

Inbound Marketing Work Management Top of Funnel Marketing Management 28

ClearVoice

JUNE 21, 2022

As more brands and companies become aware of the value of inbound marketing, they dedicate more budget to SEO content. Some may need long-tail content, while others thrive on short-tail. Savvy writers use this opportunity to expand their services and help their clients meet search goals. Know your brand.

SEO 111

SEO FAQ Content Work Management 111

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. DemandMetric ).

CMS Development 101

CMS Development Business Best Practices Work Management 101

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Google gathers this information by dissecting and interpreting information found on external authoritative sites.

SEO 105

SEO Google Optimization Lead Scoring 105

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird?

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

SmartBug Media

APRIL 2, 2020

This tends to happen when internal staff—the marketers and salespeople—create a list of topics that they think their buyers care about but use a lot of jargon that their buyer personas may not have heard of yet. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

JULY 6, 2021

When exporting your keyword research data, you'll find tens to thousands of long-tail keywords with low-traffic-volume potential. One mistake marketers often make is always going after the keywords that have the highest average monthly search volume. Conversion Potential.

Top of Funnel 98

Top of Funnel Allocation Lead Ranking Lead Scoring 98

The Point

FEBRUARY 11, 2014

As co-founder and CEO of Captora , Paul is now channeling his expertise into a new generation of marketing technology that captures and converts new buyers across inbound marketing channels. PA] Captora quickly solves three of Marketing’s biggest challenges: 1. HS] What’s the key problem that Captora solves? [PA]

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Hubspot

JUNE 10, 2011

This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software. To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Hinging on the creation and deployment of relevant, dynamic content, inbound marketing: 1.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Lake One

APRIL 23, 2019

Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long tail keywords typically have lower volume than some of the short keywords, but they can pack a powerful punch when it comes to competition. Long Tail Keyword: How do I identify keywords for B2B SEO?

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Namely, in the design space, they found that there is more demand for free templates, icons, and color-combinations than for information on how to create them. Google likes articles that are fresh and new. But the best part?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

FEBRUARY 14, 2011

Additionally, user’s easy ability to share this information with their networks put these messages in front of even more interested consumers. With an increased understanding that blogging and long-tail focused keyword strategies can bring in very qualified visitors from searches that more directly match their product offerings.

eCommerce 28

eCommerce Inbound Marketing Long Tail Marketing Amazon 28

SmartBug Media

DECEMBER 19, 2022

The searcher could be researching more information on a topic, seeking to make a purchase, or simply looking to navigate back to a site they already visited. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Your keyword research should support this goal, not overshadow it.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Directive Agency

JUNE 10, 2020

As a SaaS company, we can accumulate and analyze a lot of information. Publish search engine optimized case studies on your site to target long-tail phrases (such as “how to…” phrases). But w e strongly believe that the most qualified leads are generated with our educational content. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

SmartBug Media

JULY 6, 2021

When exporting your keyword research data, you'll find tens to thousands of long-tail keywords with low-traffic-volume potential. One mistake marketers often make is always going after the keywords that have the highest average monthly search volume. Conversion Potential.

Top of Funnel 52

Top of Funnel Allocation Lead Ranking Lead Scoring 52

Sprout Social

SEPTEMBER 17, 2019

Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need. While we’ll dig more into how to use Google search results for research later, you can see that the suggested related questions also help you understand what kind of information most people seek.

Keywords 99

Keywords Research SEO Lead Scoring 99

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. 1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. 1) Long-Tail Keywords. Long-tail keywords are cool. But a long-tail keyword could be something like “inbound marketing software.”.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Industrial Marketing Today

JANUARY 3, 2012

Optimize for long-tail keywords + More linking opportunities = Better SEO. You are probably wondering how in the world you are going to create serial content when you are already struggling with content marketing. See my post, “Content Marketing: Think Like a Publisher, Act Like an Investor.” ).

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Navigate the Channel

MAY 22, 2023

According to inbound marketing and sales software Hubspot , the sweet spot for keyword frequency is between 0.5% Gather Information and Background Through Research To gain a better understanding of how you can optimize your content, search your targeted keywords to see what your competitors are doing to rank higher.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Those might include: Marketing automation tools. Step 3: Check for a mix of short- and long-tail keywords in each bucket.

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

SmartBug Media

JULY 16, 2021

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. And one of the best ways to improve the quality is by improving the user experience through educational, informative, and unique content. Actionable takeaway : Determine the intent of your video.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

6sense

FEBRUARY 17, 2016

One of the main appeals of account based marketing (ABM) is that, unlike inbound marketing tactics that have defined B2B marketing over the past five years, ABM is a proactive strategy. Today, technology enables the creation of a long-tail of target accounts.

Account Based Marketing 48

Account Based Marketing ABM Demand Generation Long Tail Marketing 48

Hinge Marketing

SEPTEMBER 30, 2015

Content marketing is red-hot. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. And when they’re in the market for the services you provide? Not because it's a passing fad, but because it works. To your blog?

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 29, 2016

Once you’ve snagged their attention, you can continue your inbound marketing strategy. That means your SEO must plan for long-tail keywords and search phrases that match your target audience’s needs. In other words, those searching for a “business degree” will need much more information than just about the degree itself.

SEO 28

SEO Long Tail Marketing Keywords Class 28

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Then, perform keyword research to identify the best ranking opportunity. Search engines prioritize fresh content.

SEO 87

SEO Tips SERP Content 87

Hubspot

SEPTEMBER 24, 2013

3) If they are an ideal lead, I can strike up a conversation with them and either offer content they may be interested in or myself as a resource for any information on those keywords. HubSpot customers: For this task, Social Inbox can save you loads of time and give you the information you''re looking for immediately.).

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. In fact, some don't even know what "inbound marketing" is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

MARCH 15, 2011

Consistently publish remarkable, educational and valuable content with long-tail keywords. Optimize your URL, Page Title, Header and content of your page around long-tail keywords for On-Page SEO. Page rank, inbound links, organic site traffic, and age of website domain are contributing factors of Off-Page SEO.

eCommerce 28

eCommerce Search Marketing Google Organization 28