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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Their offerings include cold calling and email outreach features and segmented list creation. Demandbase provides insights into contacts, company details, and buying signals.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. Their offerings include cold calling and email outreach features and segmented list creation. Demandbase provides insights into contacts, company details, and buying signals.

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Why marketers are giving second-party data a second look

ClickZ

It includes a wide array of data points, from mobile transactions and geolocation data to demographic and psychographic data to behavioral and contextual data that provides insight into consumer interests. Ultimately, second-party data gives marketers a result that is greater than the sum of its parts.

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

Weaves a tactic around the user data gathered from omnichannel (such as demographic, firmographic, technographic, “fit-data”, psychographic data as well as the current & past researching habits of the prospects & their purchase history) which helps in accelerating the repercussions of content syndication for optimized conversions.

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

The data gathered from social chatter is analyzed & merged with data from the demographic, technographic, firmographic, psychographic & “fit-data” of the potential customers as well as their past browsing details & purchase histories.