Lead Generation Marketing Leads Sales Qualified Opportunity SQO 
DealSignal
OCTOBER 4, 2021
What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. Demand generation is so much more than that. The reality was that there was no clear understanding of the root causes of low lead follow-up.
DealSignal
OCTOBER 4, 2021
What Is Demand Generation Marketing? A common misconception about B2B demand generation is that it’s the same as lead generation for a particular product or service. Demand generation is so much more than that. The reality was that there was no clear understanding of the root causes of low lead follow-up.
Industrial Marketing Today
MAY 11, 2010
So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. The success of outbound marketing does make sense in this context.
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