Lead Liaison

JANUARY 3, 2023

These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. Many organizations struggle to get staff to adopt new lead capture methods. Event marketers know exactly why that doesn’t work. Event marketers know exactly why that doesn’t work.

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Lead Liaison

JANUARY 10, 2023

One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. I am continually amazed at how many event managers from both small to medium-sized businesses, all the way up to fortune 100 companies have no idea what the value of one new customer is to their company.

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Lead Liaison

SEPTEMBER 12, 2016

The robust marketing automation platform Lead Liaison announces their valuable integration with CRM software company Pipedrive. With over 30,000 customers, and reaching across more than 140 countries, Pipedrive helps companies manage complex sales processes. That’s what has happened here. Integration. There’s more!

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Lead Liaison

DECEMBER 22, 2022

Universal Lead Capture apps like Lead liaison can pull in data from badges. You email the show management, and they have no idea what you’re talking about. 2: Identify the lead retrieval provider. Show management rarely has much to do with lead retrieval. Be very careful with your wording.

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Lead Liaison

APRIL 6, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. MARKETING ACTIVATIONS: Games, Improvements & Updates. .

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Lead Liaison

FEBRUARY 22, 2023

6 Ways to Generate More Leads at Trade Shows We’ve compiled 6 of the best ways to generate leads at trade shows based on our own experiences, our customers’ experiences, and feedback from the market. Restricting use per user limits your company’s ability to collect leads. This will help drive more leads to your booth.

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Lead Liaison

DECEMBER 8, 2022

3: Flex your customer service muscle. Oftentimes you will have booth traffic that won’t lead to a direct sale. That doesn’t mean you should cut down on your customer service skills. If you need creative ideas and resources to make your next event more engaging, contact Lead liaison!

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Lead Liaison Trade Show Marketing Automation Services Lead Capture 90

Lead Liaison

JULY 9, 2021

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. MARKETING ACTIVATIONS: Games, Improvements & Updates. .

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Lead Liaison

MARCH 2, 2023

Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. Once scanned, software on the device converts the dots within the code into numbers or a string of characters. Is it to get more people to visit your website and learn more about your solutions?

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Lead Liaison

DECEMBER 30, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. MARKETING & EVENTS: Features & Improvements.

Lead Liaison 62

Lead Liaison Marketing Management Paid Search Agency Ideal Customer Profiles 62

Lead Liaison

APRIL 13, 2023

How to Create a NFC Scavenger Hunt at your Next Event Organizers managing conference events, trade shows, association events, VIP experiences and more are continually seeking ways to drive engagement at their events. Using inspiration from everyday payment systems, Lead liaison has pioneered the use of NFC scavenger hunts.

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Lead Liaison

JANUARY 19, 2023

Managers often overlook team motivation, or they might not realize that their team lacks some motivation since they’re so focused on other things such as setting up the booth to their standards, checking up on the hardware, the kiosks, their lead capture software, making sure that everything works, stressing about time, and the list goes on.

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Lead Liaison

NOVEMBER 14, 2022

Speaking with clients from around the world, we hear stories of how clients are still dragging in clunky, heavy Prize Wheels, outdated logo’d swag, flimsy paper documents, collecting business cards in a fishbowl that are easily lost, and writing down leads on a sheet of paper and waiting weeks to finally receive leads from event organizers.

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Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Paramount to every successful event is how event teams handle COMMUNICATION.

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Lead Liaison

DECEMBER 27, 2022

I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. But the one speaker who was using Lead liaison engaged both the live and virtual audience in a completely different way… plus, walked away with 59 leads! Here is what I observed.

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Lead Liaison

JULY 15, 2020

Qualifying Leads by Lifecycle Stage. Defining Marketing Qualified Lead, or MQL, can be a slippery process because companies, departments and individuals can have very different viewpoints as to what really makes a prospect and MQL. People progress through Lifecycle Stages at Lead Liaison as we sell and market to them.

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Lead Liaison

FEBRUARY 28, 2023

QR codes (what Lead liaison calls Waypoints) can be positioned in stands or stuck to equipment anywhere in your booth, or displayed on a computer screen for virtual attendees. Lead liaison provides a pre-event marketing platform if you need assistance. QR Codes: QR codes keep the experience completely digital.

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Lead Liaison

NOVEMBER 24, 2022

Offer PDF documents teasing incentives, special offers, or explanations of your unique products and solutions to build interest. People will often request documentation about your products or solutions. If you were memorable, this is a great way to increase word of mouth marketing. During the Show .

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Lead Liaison

OCTOBER 7, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. s robust lead management solutions.

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Lead Liaison

JUNE 27, 2019

We’ve been busy in Q2, adding more functionality to our already-powerful sales and marketing solutions. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. A task is created in your CRM which sends a webhook to Lead Liaison.

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Lead Liaison Marketing Automation Services Marketing Management Paid Search Agency 48

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. Capture more leads with campaigns and virtual events.

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Lead Liaison

FEBRUARY 14, 2023

To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! We’re happy to ideate with you to increase engagement at your next event.

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Lead Liaison

JULY 17, 2019

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. Regardless of the outcome of the below conversation, you will still be able to (and are encouraged to) include other qualifying questions in your lead capture form. overall and per user).

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Lead Liaison

JANUARY 16, 2019

The last quarter of 2018 was big for event lead management. As always, please feel free to contact your Lead Liaison Representative with any questions about the enhancements below. License: Lead Management Automation (LMA)™. Who captured the most leads. Interested in the solutions you see here?

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Lead Liaison

MAY 3, 2019

Research booth display vendors and artwork deadline(s) – If you plan on creating a new booth display, start looking into vendors to understand cost and deadline(s) for artwork. Include the cost of the booth space, booth display, booth attractions, lighting, rigging, electrical, Wi-Fi, carpet, T&E, lodging, and lead retrieval.

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Lead Liaison

DECEMBER 3, 2018

Businesses can use Lead Liaison’s GoExhibit!™ ™ is an event lead management solution, powered by a slick mobile app, aptly named GoCapture!™. If you’re using an event lead management solution like ours, this article will help you explore the other ways you can use the system and/or mobile app to capture leads.

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Lead Liaison

DECEMBER 6, 2019

Handwritten letters or cards with additional information about your products / services. Following a simple process will help you connect with far more of your leads. Step 1: Get Serious About Lead Retrieval. You will ideally be using a full featured event lead capture solution. Step 3: Phone Follow Up.

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Lead Liaison

AUGUST 21, 2018

Does your company do marketing events, like trade shows or conferences? Whether you’re just dipping your toe into marketing events, or you’re a seasoned pro, it doesn’t hurt to learn more about how to perfect your event strategy. We’ll save the “gear” topic for another day…today we’re thinking about LEADS!

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Trade Show Work Management Marketing Management Lead Scoring 48

Lead Liaison

SEPTEMBER 21, 2020

This September of 2020, about 6 months into the COVID-19 pandemic, we here at Lead Liaison noticed an interesting comment on LinkedIn from Katherine M. There is even software that provides online cocktail happy hours designed to allow for 5 minute discussions (much like speed dating).

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Lead Liaison Trade Show Marketing Management Lead Scoring 62

Lead Liaison

JULY 23, 2018

Interactive Lead Generation Idea #2. If you’re marketing to millennials and the generations after them, digital games are a wise investment. Digital games provide a fun experience for attendees and can help you drive qualified leads — if you use them correctly. Use Digital Games to Draw Visitors. ” text/email). .

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Lead Liaison

NOVEMBER 17, 2022

Connecting with your audience is vital to demystifying any form of engagement when it comes to event management. Users can edit real-time videos in simultaneous collaboration without uploading files or using any external software. The post Demystifying Engagement: How to Connect with Your Audience appeared first on Lead Liaison.

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Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. Even though it is hosted virtually, you still have the valuable opportunity to gather qualified leads from around the world & create meaningful connections. Most of us are figuring it out as we go.

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Lead Liaison

MAY 31, 2019

There’s no doubt that a trade show or live event can be a great avenue for filling your marketing pipeline with eager, qualified leads. So what can you do to ensure you leave your next trade show , the one you will pour so much time, effort and financial resources into, with a bunch of quality leads? They can be. But will they?

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Lead Liaison

OCTOBER 10, 2017

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. This is where Account Based Marketing (ABM) meets Inbound Marketing.

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Lead Liaison

OCTOBER 12, 2017

Why Does Microsoft Dynamics CRM and Marketing Automation Integration Matter? In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. Sales and marketers widely view Microsoft Dynamics CRM as a standalone software system for sales.

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Lead Liaison

OCTOBER 25, 2017

We’ve talked about the 5 ways that marketing teams can benefit from Microsoft Dynamics CRM and Marketing Automation integration here. I’ve seen far too many talented people fail in B2B sales because they couldn’t manage time. That’s where marketing automation like Lead Liaison’s Lead Management Automation™ comes in.

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Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. Service costs like electricity, cleaning, or wifi can sneak up on you. I think you get my drift: marketing events cost a lot of money. There’s also tons of room for distraction at (and after) marketing events. Of course, we love our solutions.

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