Data-Driven Attribution and SEM [ebook]
QuanticMind
APRIL 24, 2018
This stat likely stems from a general trend, according to Accenture, that marketing teams are also likely to take blame if targets aren’t met. External intent data, also known as third-party data, comes from publishers, social networks, and other data aggregators such as Bombora, The Big Willow, IDG, Connexity, and TechTarget.
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