The Point
JANUARY 27, 2016
Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. developing a nurture campaign specifically designed for “mid-stage” leads; and lastly.
The Point
JUNE 26, 2013
From a marketing perspective, does it matter if prospects actually attend Webinars once they register? Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. With that said, what can you do to reduce the no-shows? Add More Detail.
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markempa
OCTOBER 2, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JULY 21, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
SEPTEMBER 29, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Driving seminar and webinar attendance.
markempa
OCTOBER 29, 2009
The phone is a powerful and effective lead generation tool and is an important "social media" platform. It is inarguably the human touch of a lead nurturing program. That being said, the phone must be used as a part of a holistic lead generation strategy. Teleprospectors use guides.
The Mx Group
JUNE 4, 2018
So what’s a “surprise” solution for squeezing more performance and more B2B leads out of your digital marketing programs? An older-school technology — telemarketing. If you’re skeptical about telemarketing’s relevance in the digital age, you’re not alone. But telemarketing still has an important role to play in B2B marketing.
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