Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 75

SERP PPC Top of Funnel SEO 75

Hubspot

JANUARY 24, 2020

I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO.

Tagging 99

Tagging eCommerce Classified Ads Long Tail Marketing 99

Spiralytics

AUGUST 31, 2023

Targeting low-competition keywords increases the likelihood of ranking higher in search engine results pages (SERPs) because there is less competition for those specific terms. Knowing how to find low-competition keywords allows you to uncover untapped opportunities for creating relevant and engaging content.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

Brandpoint

MARCH 13, 2023

Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers. Branch out into their specific questions using long-tail keywords.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. So, a quick look at the SERPs can reveal a lot. Awareness stage = Informational keywords Consideration stage = Commercial intent Decision stage = Transactional keywords Even with all the fancy keyword tools, there’s no substitute for a good old SERP analysis.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Brightedge

MARCH 31, 2022

Long-tail Keywords Are Phrases of More Than Three Words. Long-tail keywords are often defined as phrases of three or more words. In actual fact, length has nothing to do with what makes a keyword long-tail. It’s also something of a myth that all long-tail keywords are always easy to rank for.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Moz

APRIL 29, 2019

There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Each of these features are keyword goldmines — all three of them link to new SERPs from terms that are semantically related to the searcher’s original query.

SERP 61

SERP Keywords Ad Building Stats 61

Conductor

JANUARY 19, 2022

YouTube tags are critical for optimizing a video for YouTube and search engines overall. Let’s dive into why you should include YouTube tags in your video marketing and optimization strategy, both for YouTube and for other search engines. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Oktopost

JUNE 16, 2020

It’s at the top of the Maple SERP. ” The bartender says …”Cuz your ALT tag is showing.” Long-tail keywords! Long-tail keywords who?) Watch the live broadcast: Or simply laugh-out-loud reading the jokes used in battle. A webinarrrrrrr! I wrote an SEO-driven blog about pancakes.

B2B Marketing 129

B2B Marketing Long Tail Marketing B2B Churn Rate 129

Brightedge

FEBRUARY 15, 2022

Certain keywords will carry high volumes irrespective of international boundaries, and a significant portion of your content will be suitable for direct translation, but your keyword research processes should also account for country-specific queries, both general and long-tail. This is not recommended, however, by Google.

Practices 141

Practices SEO Best Practices Domain 141

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

Adobe Experience Cloud Blog

AUGUST 17, 2017

There are a number of factors that influence a user’s search engine results page (SERP). Take care as you compose your meta descriptions and title tags. If you want to dominate the local market, it is a best practice to put the name of your locality into your meta descriptions and/or title tags.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

nDash

JUNE 1, 2021

Staying away from Long-tailed keywords. A long-tail keyword is a specific keyword phrase. Some marketers shy away from long-tailed keywords because of search frequency compared to short keywords. A defined set of long-tailed keywords attract your ideal customers and have a positive impact on conversions.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. You can use it to analyze meta-tags and content, generate canonical URLs to avoid content duplication, and lots more. Ubersuggest - A free long-tail keywords creator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Moz

FEBRUARY 4, 2021

There's an extremely useful feature in STAT where you can filter a table of keywords to show earned SERP features and specifically answers. Once you have found all of those keywords, there's a really smart, useful way of collecting them all together, and that's by putting them into a dynamic tag. Create a dynamic tag.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

ClearVoice

APRIL 12, 2022

Research your competitors and notice how their content ranks on search engine results pages (SERPs). This could be adding meta title and description to included images, recommended H1 subheads throughout the content with appropriate keyword phrases or appropriate tags. Long-tail keyword phrase: golden retriever breeders in Ohio.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

KoMarketing Associates

MAY 13, 2020

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Ideally, the title of the content (including the H1 tag) will be the target query itself. ‘ To summarize: Include the question in the URL, title, and appropriate SEO tags.

Features 165

Features Google B2B Marketing Top of Funnel 165

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Will you use a combination of head keywords and long-tail phrases? These pages also serve as material that can rank in SERPs. Organic Traffic 101. Source: Google. Research is vital at this stage.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. These tags are crucial for web accessibility. A canonical URL on the piece of content will ensure that no matter how visitors reach that page, search engines are prioritizing the URL with the canonical tag: Duplicate Content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

SmartBug Media

FEBRUARY 5, 2020

The four most important ranking factors are content, links, site structure, and HTML tags. Links, Site Structure, and HTML Tags. Aside from content, the second, third, and fourth most heavily weighted ranking factors are links, site architecture (how your site is built), and HTML tags.

SEO 87

SEO Tips SERP Content 87

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Here are some things you can test: Headlines, title tags, and description copy. Work together to achieve SERP domination. What's the bottom line? Keywords and topics. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Directive Agency

APRIL 15, 2022

Errors in language declarations using the hrflang tag (allowing you to show the copy in multiple languages based on your audience location or preference). You can see the individual queries that are triggering your site to show up in the SERPs. Further Optimizing Pages with Long-Tail Keywords. Duplicate content .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Huptech Web

AUGUST 11, 2023

Using certain buzzwords and strategies in your website’s content, titles, meta tags, meta descriptions, and URLs, you can make it appear higher in search results. Long Tail Pro: Specializes in long-tail keyword research and offers competition analysis and rank tracking—User-friendly interface, ideal for niche businesses.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. It’s possible to mitigate the threat of competition with strategies like targeting a different audience, optimizing for long-tail keywords, and focusing on a unique niche.

Loyalty 116

Loyalty Brand Identity Branding SERP 116

Valasys

DECEMBER 5, 2022

Therefore, it is a race between e-commerce business owners to get the first position in the SERP ranking. Exploring the SERPs will let you know about your competitor. Long tail (Consists of 3 to 5 words). Sum up and revamp the ideas you took earlier while exploring the SERPs. These rankings are not fixed.

Traffic 52

Traffic Optimization SEO SERP 52

Valasys

NOVEMBER 27, 2019

Research your Keywords & Employ Long-tail Keywords: Longer keywords are easier to rank as compared to their shorter counterparts & also produce higher ROI. The Title Tag: This is the title of a landing page that features in a big blue link as a page on the Search Engine Result Pages (SERPs).

Landing Pages 66

Landing Pages Practices Optimization SEO 66

seo.co

FEBRUARY 15, 2021

Research shows that the CTA for long-tail keywords is 3% to 5% higher than other searches. You can check this by looking at the SERPs for the keywords you’re targeting. Get The Meta And Title Tags Right. Your writer will need to know how to use meta and title tags. Choose A Domain. Upload Content To Your Website.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

As you expand your keyword strategy to include long-tail keywords (keywords that are four or more words), add your industry, physical location, and/or target audience as appropriate. Building out a list of long-tail keywords can start by adding, “for the finance industry,” “in Los Angeles,” or “for CFOs,” for example.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Convince & Convert

APRIL 1, 2015

If you stuffed your site, its meta data, and HTML tags with enough keywords, it was enough to win the battle against Google. Header tags : H1 and H2 tags tell search engines that the header is important. Including a keyword in these tags ensures that your keywords get picked up and help your ranking. Image via RankWatch.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

DAGMAR Marketing

APRIL 15, 2022

percent of search terms on Google are long-tail keywords ( Backlinko ). . 50 percent of search queries contain four or more words ( WordStream ) 16 percent to 20 percent of daily Google searches are queries that have never been raised before ( Internet Live Stats ) 91.8 How do SEO keywords improve your online visibility?

Statistics 94

Statistics SEO POS Lead Scoring 94

Anyword

AUGUST 18, 2022

A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. Frequently, title tags and meta descriptions are optimized with CTR in mind. After you’ve identified your target market, it’s time to research which keywords they are using to search for businesses like yours.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Brightedge

JULY 26, 2022

Utilizing influencers in your marketing strategy is beneficial to your site’s engagement, ranking in the SERPs through a natural off-site strategy, and ensuring customers trust your brand. With each post that was shared with the #KeepsakeIt tag and link, more and more exposure was generated, resulting in more chatter around Hallmark.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Just make sure to not use any H1 tags in the body of your page.

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

KoMarketing Associates

SEPTEMBER 20, 2016

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Ideally, the title of the content (including the H1 tag) will be the question itself. To summarize: Include the question in the URL, title, and appropriate SEO tags.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120