Convince & Convert

AUGUST 18, 2010

How much money should we be pulling from the email budget, to support social media? Better question: How can we integrate email and social media to increase customization and relevancy? How can we convince our clients that we’re good at social media? So I think there's a bit of relevance to tracking those stats.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem. What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. Santosh460 hh Social media marketing agency Awesome Post!

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 19, 2010

You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It punches a hole in the theory that social media and content creation success has to be a huge time commitment. Ive founded 5 companies, and spent 15 years running digital marketing agencies. It makes sharing simple.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

When creating and promoting social content, include specific, relevant keywords and search phrases wherever possible. I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 1, 2010

It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service. Wouldn't be too hard to turn this ad into a better converting, more relevant piece.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. “Who Should I Know&# for example, is a relevant and important question that needs to be better answered. If it’s not, then we don’t.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Search does matter.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 11, 2010

The content sounds like it'll be rich and relevant. Sorry, I don't have any other suggestion, I just think there is a more suitable, relevant title out there. The content sounds like it'll be rich and relevant. The content sounds like it'll be rich and relevant. link] jaybaer Thanks Andrew. I really do.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Ive founded 5 companies, and spent 15 years running digital marketing agencies. You just first have to find your customers’ pain points.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 21, 2010

I completely agree that national companies need to establish a local voice in order to stay relevant. It would help in filtering results that are not relevant for the local/regional clients. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative! You don't define.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JULY 14, 2010

The idea of connecting relevant dots for stakeholders is brilliant, cannot thank you enough for bringing it to the table. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Thanks again.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Why is email such a steady producer? Rohrs Thanks!

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 8, 2010

Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it? Perhaps it’s different for those *working* in social media, whose real name is therefore relevant, to the majority of people who just use it?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

APRIL 28, 2010

You may be influential in social media and your children more in “Avatar&# or &# gaming&#. 2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 25, 2010

Her company Audience Audit provides strategic marketing support and audience segmentation research that helps organizations understand their customers better. Being relevant to customers isn’t about just using their first name in an email. I work for a small advertising agency that has seen huge results from SEO/SEM and social media.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

AUGUST 31, 2010

Ironically, I believe this is how brand relationships are now being built — at the center a relationship must be developed and “permission&# earned for brands to “enter&# the consumer’s life based on their meaning and relevance. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 20, 2010

Thanks so much, I'd love every bit of info/input in quick, relevant clearly-digestible bites like this, and am grateful that you took the time to deliver it. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 161

Social Media Media Stats Statistics 161

B2B Marketing Zone Posts

DECEMBER 1, 2010

How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. Don’t Answer Questions. Of course not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. Great stuff from @jaybaer [link] Relevancy=respect…I like that!

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

MARCH 9, 2010

The Long Tail makes mustache networks (great name for a band, right) very relevant to the right audience. link] Wissensauslese RT @jaybaer: Are You Taking Social Media Shortcuts?: Are you treating social media like a checklist?A A re… [link] #marketing [link] Innovate AZ Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

MARCH 18, 2010

If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. Couldn’t we use our social media outposts as targeted landing pages for our email and direct mail communications?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks Jay!

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

B2B Marketing Zone Posts

AUGUST 3, 2010

Search engines look at on-site factors to determine relevance, but at external links to gauge authority. A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Media Plan (5).

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. [link] Ike Pigott Brilliant, Jay. the sushi line says it all.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

JULY 13, 2010

Then I posted a couple of relevant comments on an industry forum and views of my blog went through the roof. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 8, 2010

The new media landscape is a furtile ground for those who take a proactive approach to listening. Relevance and building trust starts when we listen and react. Ive founded 5 companies, and spent 15 years running digital marketing agencies. The opportunities are indeed there.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Will they still remain relevant?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Indeed, the recently announced integration between Facebook and Amazon shows Facebook’s true intentions in this area – to use the social connectivity data that ONLY Facebook has to power massive advances in customization and relevancy of information on the Web at large. Will they still remain relevant?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

Much less time is spent in the public stream, where discoveries occur, and much more time is spent answering replies, and monitoring relevant topics via Twitter search. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. Ive founded 5 companies, and spent 15 years running digital marketing agencies. that’s a big deal.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

AUGUST 25, 2010

The era of the hyper-relevant advertisement is upon us. Anonymous Nice points Mike but I would counter that the tentative will erode as the hyper-relevant emerges. There is a tipping point when an interruption becomes a welcome knock and the era of hyper relevancy will get us there. As marketers this is sensational.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

SEPTEMBER 20, 2010

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116