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What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). Both are part of the Google Marketing Platform. Also, it works if you have a small business without the marketing budget to pay for a tool. Google Optimize homepage ( source ). And rightfully so.

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

Maybe it’s your first tool or maybe you’re in the market for a new one, but the key point is this: You’re looking to get a tool that will serve your needs NOW, while also being able to grow with your needs and experimentation goals as they change over time so you won’t need to upgrade for a while after this. So let’s dive in….

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? Improving your online marketing campaigns isn’t a one and done thing. Convert’s A/B testing tool is different from many other testing tools because it’s fully privacy compliant. What does this mean?

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . AI has seen a huge surge of investment in 2017.

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Most Popular Multivariate Testing Tools in 2021

Convert

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? So let’s dive into it…. As you can guess, this all takes time, right?

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

The furor is due to the fact that Google Optimize had such a massive “purported” market share. This is Convert’s data and we’ll make more granular segments and distinctions available soon for all the A/B testing tools in the market via our Market Share App. Even the priorities of the parent company have also changed.