ClickZ

FEBRUARY 22, 2023

This possibly leads to DTC businesses making unfavorable investment decisions in their channels and broader marketing mix. Platforms like Google Analytics don’t track impressions, which isn’t ideal for measuring paid social A platform like Google Analytics is a widely used tool for measuring the performance of your website.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

ScanmarQED

JANUARY 10, 2024

In this interview, Chief Business Intelligence Officer of GroupM , Bart De Pauw talks with CEO of ScanmarQED, Marcel van der Kooi, on the topic of Triangulation in Marketing Measurement. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Metadata

SEPTEMBER 8, 2020

This marks a new stage for our company as we transition to our go-to market motion, and strive to introduce our technology and practice to the public, leveraging our early adopters as our advocates. It’s been a long road to reach this point, but the need for augmenting human marketers with 100x execution capability is taking off.

Marketing Analytics Tools 85

Marketing Analytics Tools Account Based Marketing ABM Paid Search Agency 85

Martech

APRIL 23, 2024

Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance. The predictive analytics solutions market has grown steadily over the past 10 years.

Analytics 101

Analytics Marketing AI Lead Ranking Forecasting 101

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. When looking at your long-term marketing strategies and long-term marketing goals for the year ahead, there are probably many questions your organization will be looking to answer.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

seo.co

MAY 15, 2023

In fact, the common phrase digital marketers have used for websites looking to get more exposure has always been, “focus on the longtail!” How to combat AI’s eventual dominance in search engine results The increasing dominance of AI in search engine results is a significant challenge for website owners and marketers.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Blue Flame Thinking

SEPTEMBER 8, 2023

Your business may benefit from enhancing SEO rankings and updating your user interface to account for new devices entering the market. If you are using GA4, make sure you have Google Signals and enhanced measurement turned on to get the most user data possible. This is your audience (user attributes) Where are they coming from?

Traffic 92

Traffic Analysis Marketing Websites Allocation 92

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Digilant

MAY 6, 2021

The best way to begin this is by using the best online marketing analytics tools. These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

B2B Marketing Traction

OCTOBER 16, 2015

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. Are you experiencing results with your social media marketing implementation?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. Learn More: 3 Reasons Web-Based AR Should Be in Every Marketer’s Toolkit. Build a (Digital) Strategy.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. Learn More: 3 Reasons Web-Based AR Should Be in Every Marketer’s Toolkit. Build a (Digital) Strategy.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). In 2020, it is more important than ever to have a clear understanding of how your portfolio of marketing efforts work together to increase conversions.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Atomic Reach

APRIL 3, 2023

Now we're partnering with them to combine their best-in-class visual arts marketing services with our industry-leading ROI-based influencer technology. Read on to learn how RAD Visual Arts can bring your brand an entirely new dimension of cultural activation by turning your marketing into world-class art.

Creativity 59

Creativity Advertising Agencies API Class 59

ScanmarQED

FEBRUARY 27, 2024

The challenges that have beset MTA in recent years have gradually eroded its technical effectiveness as well as its standing as a key player in marketing measurement. If these impressions are ignored, marketers will use incomplete data to manage their marketing budgets – wasting money and missing out on improving their performance.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Golden Spiral

JANUARY 20, 2017

We recently sat down for a Q&A with search engine marketing expert, Chris Turner of ChocolateSEO. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? Combine that with quality content and SEO; you’ll have a visible and meaningful marketing strategy.

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

distribion

NOVEMBER 23, 2016

As a marketer you have already prepped your holiday marketing strategy and are ready to prep your holiday fixins before the first of your guests arrive. I’ve surveyed Distribion’s team of marketing experts and found five things every marketer can be thankful for this year. Marketing Analytics.

Marketing Analytics Tools 48

Marketing Analytics Tools Multi-Channel Marketing Automation Services Budget Programs 48

The Lead Agency

OCTOBER 23, 2017

Find out how attribution can align your B2B sales and marketing activities to generate more revenue and lower acquisition costs. Business to business marketers are facing the challenge that Single-source attribution is limiting their business potential. How to connect your marketing and sales data. UTM parameters.

Marketing Attribution 83

Marketing Attribution Top of Funnel Multi-Touch Attribution Work Management 83

Content Standard

FEBRUARY 10, 2017

The year is in full swing, and you’re a marketing leader with a big task ahead. Whether you set the bar high last year, made some lofty promises during your end-of-year review, or received an executive mandate from leadership, you have big goals set that make your marketing analytics want to cry. Think Backward.

Analytics 40

Analytics Marketing Analytics Tools Planning Eye-Tracking 40

Content Standard

MARCH 15, 2019

.” Chances are you’ve seen this simple piece of advice echoed across countless articles, webinars, and conferences by plenty of well-meaning content marketing experts. But to an experienced marketer, this tip is pure common sense. Do Diversify Your Content Marketing Mix. Diversify your content marketing mix.

Marketing Mix 109

Marketing Mix Marketing Analytics Tools Content Marketing Paid Search Agency 109

Adobe Experience Cloud Blog

MAY 24, 2010

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Google Analytics. Social Mention.

Marketing Automation Services 48

Marketing Automation Services B2B Marketing Marketing Analytics Tools Tools 48

KoMarketing Associates

MAY 11, 2012

When I first started SEO consulting it felt like the reason a large percentage of companies were interested in SEO was because they believed it was a shortcut to online marketing success ( it was free, right? ). Traditional Marketing Comprehension. Why You Can’t Start With SEO Shortcuts. Technical Site/Web Expertise.

Budget Programs 120

Budget Programs SEO Tools Campaigns 120

Chris Koch

JANUARY 22, 2010

We track the marketing mix (including PR) over time against trends in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. But you’re not going to like them. Jumping through ROI hoops.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Hinge Marketing

SEPTEMBER 1, 2015

Now more than ever, marketing is crucial to the success of any AEC firm. Increasing competition (often from beyond your current geographic or market frame of reference) is putting firms under even more pressure to be seen as a leader and a go-to source for everything for their clients. —over marketing staff.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. Being part of the digital marketing mix, there’s a bigger microscope on social and the track-ability of social.

Webinar Metrics 50

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 50

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan. Everyone Needs to Be Liked.

Facebook 158

Facebook Lead Scoring Lead Ranking Paid Search Agency 158

Adobe Experience Cloud Blog

JUNE 27, 2011

by Jon Miller The effort you put into your website and online marketing won’t amount to much if your website doesn’t have an active traffic pattern. If you are using marketing analytics to determine unique visitors, kudos. Drilling through this info will help keep your campaigns fresh and your marketing ROI high.

Analytics 48

Analytics Marketing Analytics Tools Keywords Marketo 48