Martech
OCTOBER 6, 2023
New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. They enable discussions on direct vs. influenced pipeline, multi-touch attribution and AI and machine learning. For many marketing automation platforms, system default glossaries can be an easy starting place.
SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!
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B2B Marketing Analytics
JUNE 28, 2020
Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs? How many MQLs are needed to generate a new opportunity? How long it takes an MQL to convert to an opportunity?
SmartBug Media
MARCH 10, 2021
If you are in a marketing or sales role, I’m sure you have. Questions typically included with this request may be: How many marketing-qualified leads (MQLs) do I have? How long does it take for a new lead to become an MQL? What is my conversion rate for MQLs to opportunities? Attribution Reporting Strategies.
B2B Marketing Analytics
JUNE 28, 2020
Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs? How many MQLs are needed to generate a new opportunity? How long it takes an MQL to convert to an opportunity?
B2B Marketing Analytics
JUNE 28, 2020
Some of the key questions from the marketing leaders that are answered through this framework include: How many engagements it takes to generate MQLs that are accepted by SDRs? How many MQLs are needed to generate a new opportunity? How long it takes an MQL to convert to an opportunity?
LeanData
JULY 13, 2020
Our marketing team was often left scrubbing data and preparing for meetings with sales and finance to no avail—we still lacked what we needed for alignment and as a result suffered from the perception of underrepresented influence. What is the most successful touch point in pre-opportunity creation versus post? How it Works.
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