Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 282

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 282

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing & Strategy 110

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The stats, examples and tips you need for 2021 appeared first on Sprout Social. Increase reviews and recommendations.

Stats 126

Stats Examples Tips Top of Funnel 126

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 109

Stats Social Media Social Marketing Media 109

ClickDimensions

OCTOBER 31, 2019

Haunted houses and scary movies are popular this time of year for fun frights, but there are truly terrifying things in the business landscape today that can really keep marketers up at night. We uncovered four scary marketing stats that might initially make you want to cower in a corner, but with some tips for making them less horrifying.

Stats 72

Stats Marketing Automation Services Planning Top of Funnel 72

PureB2B

APRIL 25, 2019

We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some recent and relevant insights with you. Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot.

Stats 62

Stats Top of Funnel Advertising Agencies Marketing Qualified Leads 62

Ontraport

NOVEMBER 4, 2019

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Stats to track in the Attract stage.

Stats 64

Stats Cost per Acquisition Cost Per Click Ad Frequency 64

Vidyard

SEPTEMBER 27, 2018

Ayer to shift public perception—ultimately running one of the most successful marketing campaigns of all time and changing the idea of what a diamond was. In an online world, creating demand, generating leads and nurturing them through the sales funnel is critical to business success. So what happened? Enter De Beers.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline doesn’t become a ghost town come Q2. . source ).

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service. No surprise there.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

Top of Funnel 218

Top of Funnel ROI Content Marketing Case Study 218

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. Marketing and Sales Alignment.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Growth Marketing 354

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 354

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. reduction in marketing overhead.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

PureB2B

APRIL 25, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. B2B Marketing Tactics. 91% percent of B2B marketers are doing content marketing.

Stats 48

Stats Top of Funnel Marketing Qualified Leads Lead Ranking 48

Moz

OCTOBER 10, 2018

As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" So, why don't we just give up on search marketing altogether? Posted by Dr-Pete Search is changing.

Stats 49

Stats SEO SERP CTR 49

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. Imagine your sales funnel as a pyramid. Marketing casts a wide net at the top, attracting potential customers. Ah, the never-ending quest for qualified leads!

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Outbrain

MAY 26, 2020

Throughout the funnel, I was naturally the target of some pretty aggressive remarketing from the various sites I visited. Every marketer – even beginners – know that acquiring a new customer costs 6X more than retaining an existing one. Using a decision-strengthening marketing tactic will help boost rates of closing (ie.

Top of Funnel 54

Top of Funnel Marketing Funnels Purchase Mobile Advertising 54

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. We don’t republish our content. But don’t despair!

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. . On average, our clients experience a 300% increase in their marketing ROI. Get Started.

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Strategic-IC

NOVEMBER 10, 2020

Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. In the past, key account marketing was used by larger companies to target a select handful of major accounts. What is Account Based Marketing? Account-based marketing is thinking of the account as a market of one.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 110

Top of Funnel B2B Marketing Content Marketing B2B 110

Marketing Insider Group

JULY 10, 2023

What Are the 6 Decision Intelligence Tools That Should Be in Your Marketing Toolkit? Use these to determine your market position and track trends. Try Semrush, Open SEO Stats, SpyFu, or BuzzSumo to uncover how your competitors are doing. Marketing Automation Software Automate your marketing to gain multiple benefits.

Budget Programs 221

Budget Programs Marketing Automation Services CMS Development Marketing Budget 221

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024. speed for listening to calls.

Top of Funnel 107

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 107

ActiveDEMAND

OCTOBER 18, 2022

All agencies are familiar with monthly reporting for clients and while each agency may have its method of reporting the purpose is the same – to demonstrate how your marketing has provided value to your client. Stop Talking Stats, Start Talking Revenue. Connect Marketing and Sales. Simply put, Show Them the Money!

Paid Search Agency 68

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 68

Contently

MARCH 30, 2022

And one way to produce more relevant and powerful battlecards is by repurposing marketing content. The marketing team has already done the heavy lifting to create the content and is well-versed in the sales funnel, so their work can be a good starting point for battlecards. Target customers, markets, segments, and opportunities.

Top of Funnel 206

Top of Funnel Content Marketing Funnels Marketing Prospects 206

ViewPoint

MARCH 19, 2018

I have people to do that and we get website stats. The director of marketing, 20 years into her career, was confronted with a bewildering cornucopia of reports, making her heretofore creative life difficult. Of course, marketing analytics is not new and neither is digital analytics. It wasn’t an easy conversation.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Contently

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade. You need high engagement to retain an audience, and that’s where middle-of-the-funnel (MOFU) content comes in.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Biznology

SEPTEMBER 3, 2020

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. Sure, competently produced video marketing messages video stand out compared to text and static images. What’s not sociable? Commercial interruptions. Visuals save time.

Video Marketing 138

Video Marketing Top of Funnel Stats Marketing Funnels 138

Cintell

MARCH 10, 2016

Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. Instills shared understanding between marketing, sales and product. SiriusDecisions).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

BenchmarkONE

FEBRUARY 3, 2021

8 CRM Stats That Will Help You Get Company Buy-In. Check out these compelling stats that are sure to get your team on board with a CRM that works for your business. . It helps you use tactics that push them further down the funnel, closer to a sale. 6 Tips For Making the Most of Your CRM in Your Marketing Efforts.

Top of Funnel 96

Top of Funnel Work Management Marketing Strategy Marketing & Strategy 96

PathFactory

MARCH 21, 2024

This isn’t a new stat, but it reminds us that buyers are in control. The content on your site should cater to buyers at every stage of the funnel—from top of funnel reports and data sheets, to detailed customer playbooks that can demonstrate the value your solution provides.

Purchase 52

Purchase Webinar Metrics Top of Funnel B2B 52

Envy

SEPTEMBER 30, 2022

Dissecting the very short lives of the B2B marketing budgets in 2022 will not take long. Q2 2022 - Ukraine war and crazy inflation means reality shocks the world, some marketing budgets tightened. Marketers need to show their contributions to the bottom line. 2023: The B2B marketing stakes are high. Hire, hire, hire.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Video Marketing 362

Video Marketing Top of Funnel Content Marketing Planning 362